It's Time: Business Wakes Up to Omnichannel

Each quarter, TeleTech publishes its latest thinking in its executive journal, Customer Strategist. It features new ideas, best practices, and real-world examples of customer experience excellence in action.

"In this issue of the Customer Strategist, we explore the latest trends in omnichannel integration and why it is still so hard to deliver on the promise of friction-free customer experience. The technology is there, but so many companies are still struggling with managing data, designing processes, and aligning people," said Keith Gallacher, EVP of Global Markets and Industries, TeleTech.

Omnichannel – A Quasi State of Readiness: Few companies have mastered a seamless, integrated customer experience.

The Plight and Promise of the Omnichannel Journey: These five key approaches will put technology to work, moving omnichannel efforts in the right direction.

What's Next in Omnichannel Retail?: Retailers are experimenting with digital dressing rooms, endless aisles, and more as they move closer to unlocking the full potential of seamless shopping.

Giving Omnichannel Strategy a Data Twist: Mapping what customers value to what a company delivers uncovers the best interaction opportunities.

Are You Perpetuating the "Omnichannel" Myth?: The term is widely popular, but subject to many different, and often conflicting, interpretations.

Other articles include how hotel chain Best Western prepares for an interconnected future, the six ways businesses can add emotion to customer initiatives, how Deakin University is on the path to digital maturity through engagement with Millennial students, ways that strategy and technology can tag team on customer outcomes, and why omnichannel excellence is a marathon and not a sprint.

Available online, in print or via mobile device, Customer Strategist is published quarterly and provides executives with insights that lead to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to the proprietary methodologies of Peppers & Rogers Group and TeleTech.  

ABOUT TELETECH

TeleTech is a leading global provider of customer experience, engagement and growth solutions. Founded in 1982, the Company helps its clients acquire, retain and grow profitable customer relationships. Using customer-centric strategy, technology, processes and operations, TeleTech partners with business leadership across marketing, sales and customer care to design and deliver a simple, more human customer experience across every interaction channel. Servicing over 80 countries, TeleTech's 43,000 employees live by a set of customer-focused values that guide relationships with clients, their customers, and each other. To learn more about how TeleTech is bringing humanity to the customer experience, visit TeleTech.com.

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SOURCE TeleTech Holdings, Inc.

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