It's Your Lucky Day: Panera's Iconic Bread Bowl Goes Green in Select Cities to Celebrate St. Patrick's Day

Panera Celebrates St. Patrick's Day with its 'Pot of Gold' Menu Item, an Exclusive MyPanera® Offer, and a Sweepstakes

ST. LOUIS, March 11, 2025 /PRNewswire/ -- On the hunt for a pot of gold this St. Patrick's Day? No need to look for a rainbow, because this year, Panera is serving up a little extra luck with the Pot of Gold, a first-of-its-kind, green bread bowl filled with Panera's signature Mac & Cheese, available in select markets and sure to add extra magic to your day.*

Available in limited quantities on March 16 and 17 in the greater St. Louis, Boston, New York City and Chicago markets, Panera's signature Sourdough Bread Bowl is going green and filled with what many consider true gold: creamy, gooey Mac & Cheese. Guests in the participating cities will be able to purchase their very own Pot of Gold via the Panera app, web, or kiosk in cafe.

Not lucky enough to find a pot of gold in your city? Not to worry – Panera fans can still take part in the fun by entering the Panera Pot of Gold Sweepstakes for a chance to win free Panera Mac & Cheese for a year. Just text the word LUCKY to 31261 between March 16 and 21 to sign up for marketing texts and be entered for a chance to win.** In addition, MyPanera members nationwide can enjoy a reward for $2 off any size Mac & Cheese on March 16 and 17.***

"This St. Patrick's Day, we're serving up a little luck and a lot of comfort with our very own Pot of Gold," said Mark Shambura, Chief Marketing Officer, Panera Bread. "There's no better way to get through the last few cold days of winter than with our signature Mac & Cheese wrapped in a delicious Bread Bowl. We hope our guests enjoy this festive way to celebrate the holiday Panera style."

To learn more about upcoming Panera offers, sign up for MyPanera or to place your order today, download the Panera app or visit PaneraBread.com.

About Panera Bread

Our first cafe opened in 1987, founded with a secret sourdough starter and the belief that the best part of bread is sharing it. That vision led to the invention of the Fast Casual category with Panera at the forefront, serving as America's kitchen table centered around our delicious menu of chef-curated recipes that are crafted with care by our team members. We make food that we are proud to serve our own families, from crave-worthy soups, salads and sandwiches to mac & cheese and sweets. Each recipe is filled with ingredients we feel good about and none of those we don't because we are committed to serving our guests food that feels good in the moment and long after. While our company is now over 2,200 cafes strong, our values and belief in the lasting power of a great meal remain as strong as ever. We spend each day filling bellies, building empowered teams and inspiring communities. Nothing beats breaking bread together.

As of March 4, 2025 there were 2,198 cafes, company and franchise, in 48 states and Washington D.C., and in Ontario, Canada, operating under the Panera Bread® or Saint Louis Bread Co.® names. Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. For more information, visit panerabread.com or find us on X(@panerabread), Facebook (facebook.com/panerabread) Instagram (@panerabread) or TikTok (@panerabread).

Media Contact
Panera PR
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*Purchase required. The Pot of Gold is available on March 16, 2025 and March 17, 2025 only on the Panera app, web, or kiosk for participating cafes in St. Louis, MO, Boston, MA, Chicago, IL, and New York City, NY.  Each participating cafe will have 10 Pots of Gold available per day. Limit one per customer. Modifications are not available. Offer not valid on in cafe orders, catering orders, or orders placed on third party delivery sites. Offer may expire or be terminated by Panera without notice due to error, fraud, computer error, electronic or technical malfunctions, or other unusual or unexpected circumstances. While supplies last. Delivery order minimum $8-10 applies, exclusive of any taxes, fees, and charges (varies by location). Other restrictions may apply.

** NO PURCHASE NECESSARY. Legal residents of 48 contiguous US (+ D.C.). 18+. Starts 3/16/25 at 12:00 a.m. CT. Ends 3/21/25 at 11:59 p.m. CT. 1 entry per person. For Official Rules, including odds and prize description visit: PaneraBread.com/PotOfGoldSweepstakes  Void where prohibited.

By texting "LUCKY" to 31261 and enrolling in the Panera Marketing Text Program, you expressly consent to receiving recurring automated promotional and personalized marketing text messages, including those related to your entry or the Sweepstakes, from Panera or its service providers using an automatic telephone dialing system to the mobile number you provide and agree to the Panera Terms of Use and Privacy Policy. Message and data rates may apply. Message frequency varies. Consent is not a condition to purchase. Text HELP for help. Text STOP to cancel.

*** Purchase required. Must be a MyPanera member to be eligible for this offer. On March 16, 2025 and March 17, 2025 only, receive $2 off one mac and cheese. Offer valid on a cup, bowl, bread bowl, as part of a You Pick Two®, Group Serving, or Kids Menu. Participating US cafes only. Offer will be added to MyPanera wallet as reward, but reward will not be automatically applied and must be selected when ordering. One use per day. If order contains multiple eligible items, discount applies to lowest priced item. Not valid on catering or orders placed on third party sites. Upcharges due to customer modifications will still apply and will not be discounted. Delivery order minimum $8-10 applies, exclusive of any taxes/fees/charges (varies by location). Not valid with any other coupon or offer. Offer may expire or be terminated by Panera without notice due to error, fraud, computer or typographical error, electronic or technical malfunctions, or other unusual or unexpected circumstances. While supplies last. This offer is exclusive to you and your MyPanera account and cannot be reproduced, transferred, or used by anyone else. Only one MyPanera account is permitted per person. Signing up for more than one MyPanera account per person constitutes fraud and Panera will cancel all accounts and revoke all rewards. Other restrictions may apply. Visit https://www.panerabread.com/en-us/company-information/terms-of-use.html#themypaneraprogram for complete MyPanera terms.

SOURCE Panera Bread