ORLANDO, Fla., July 19, 2011 /PRNewswire/ -- IZEA Holdings, Inc. (IZEA: OTCBB), a world leader in social media sponsorships, today announced it has acquired Germany's Magpie Twitter advertising network. The cash plus stock transaction will enable IZEA to expand its social media sponsorship operations in Europe through Magpie's client base, while giving Magpie's existing advertisers access to a larger global audience.
Launched in October 2008, Magpie was the first Twitter advertising network. The Magpie network includes over 12,000 advertisers and 16,000 Twitter publishers in 124 different countries. The company has executed campaigns for top brands including Burger King, Heineken, PlayStation and Audi.
"This acquisition increases the international reach of our network and unlocks new advertiser relationships for our company," said Ted Murphy, CEO of IZEA. "This is an excellent opportunity for us to expand our social media sponsorship footprint. We are delighted to acquire Magpie's advertising network and welcome their users to the IZEA family."
Users of Magpie's technology will be migrated to IZEA's own Twitter advertising platform SponsoredTweets.com, the leading platform for sponsorship of individual Twitter users. The transition is expected to be completed in July.
"IZEA pioneered the social media sponsorship space and has handled more transactions than anyone else in the business," said Jan Schulz-Hofen, CEO of Magpie & Friends, Ltd. "IZEA profoundly understands what Magpie is about and shares the same values and ideals, especially when it comes to ethics and responsibility towards tweeters, followers, and the Twitter ecosystem as a whole. The acquisition of Magpie should create more opportunities for both sides of the marketplace."
For more information about IZEA's social media sponsorship opportunities and marketplaces, visit www.izea.com.
IZEA Holdings, Inc., ("IZEA") is a world leader in social media sponsorship, operating multiple marketplaces including WeReward, SponsoredTweets, and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over 2,000,000 social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit www.izea.com.
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SOURCE IZEA Holdings, Inc.