Jack Daniel Distillery All Abuzz With Introduction of New Jack Daniel's Tennessee Honey

First New Expression of Jack Daniel's in More Than a Decade

Mar 24, 2011, 13:06 ET from Jack Daniel Distillery

LYNCHBURG, Tenn., March 24, 2011 /PRNewswire/ -- For the first time in nearly a generation, there's something new when it comes to whiskey from the Jack Daniel Distillery.

(Photo: http://photos.prnewswire.com/prnh/20110324/CL71164 )

Jack Daniel's Tennessee Honey, launching in April and available nationally, is crafted with world-renowned Jack Daniel's Old No. 7 Tennessee Whiskey.  The whiskey is mingled with a proprietary honey liqueur resulting in a unique, smooth offering.

"In every sense of the word, this is a natural," said Jack Daniel's Master Taster Jeff Norman.  "Jack Daniel's Tennessee Honey brings together two complementary tastes in a new way.  The quality and character of Tennessee Honey is in keeping with the Jack Daniel's tradition, and we think our friends will be pleasantly surprised with the new offering that has everyone abuzz here in Lynchburg."

Norman noted that the flavor characteristics of honey greatly complement Jack Daniel's uniquely smooth charcoal-mellowed character.  With hints of honey and other natural flavors creating a complex taste profile, Norman said the product will be unlike any other offering in the honey category.

Hitting shelves early this spring, Tennessee Honey will be available in all U.S. states by this summer in 50 ml, 375 ml, 750 ml and 1-liter bottle sizes.  Tennessee Honey will be offered at a suggested retail price of $22 for a 750ml bottle.

"Jack Daniel's Tennessee Honey is the perfect name for this product because each bottle is made with real honey and our Tennessee Whiskey made right here at the distillery in Lynchburg," said Norman.  "Obviously, it's unique in that regard.  Nothing else is made with Jack."

"Whether it's chilled straight or served in drinks with other mixers like lemonade, tea or ginger ale, we think our friends will really love its unique taste and smooth character," Norman added.

Fly Straight. Drink Responsibly.

JACK DANIEL'S TENNESSEE HONEY is a trademark of JACK DANIEL PROPERTIES INC. ©2011. Jack Daniel's.  Whiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), TENNESSEE, U.S.A.

About Jack Daniel's

Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Tennessee Honey.

Contact: Rob Hoskins
(615) 780-3332

SOURCE Jack Daniel Distillery