Jack Link's® New "Messin' With Sasquatch" Campaign Introduces A New Cast Of Pranksters

For the first time, Sasquatch shares the screen with two YouTube stars that embody the Jack Link's "Feed Your Wild Side" irreverent attitude

May 29, 2015, 08:30 ET from Jack Link's

MINONG, Wis., May 29, 2015 /PRNewswire/ -- Jack Link's Protein Snacks debuted today the latest in its "Messin' With Sasquatch" iconic brand advertising campaign, bringing several YouTube influencers who embody the brand's Feed Your Wild Side mantra together with Sasquatch for the first time. 

Over the past nine years, the humorous "Messin' with Sasquatch" commercials have been the heart of Jack Link's marketing efforts. The campaign centers around adventure seekers who, fueled by jerky, foolishly prank the unsuspecting Sasquatch, only to find that they've picked on a wild creature that gets the last laugh. The commercials were built on a simple premise: that eating Jack Link's meat snacks fuels the untamed spirit within everyone.

"Our brand enthusiasts have embraced pranking Sasquatch ever since the first 'Messin' With Sasquatch' spot rolled out in 2006," said Kevin Papacek, director of marketing of Jack Link's. "The Internet is filled with user-generated videos where fans reenact some of our most popular ads. Working with popular YouTube influencers who love the Jack Link's brand, eat our products and also live for playing pranks…well, that's just a natural progression of how our fans personalize our ad campaign."

The latest spots from the "Messin' With Sasquatch" series illustrate some new occasions where adventure seekers can feed their wild side – at summer camp, on the beach or at a wedding. They also include a new set of retributions by Sasquatch, but this time with a special cast — YouTube influencers The Dudesons and Kevin Brueck, known for their comedic antics and love of hilarious pranks.

In addition to starring in some of the commercials, three additional pranks are being planned by the The Dudesons and Brueck, along with fellow YouTubers PrankvsPrank, for their own channels.

"The influencers we're working with have a global reach and take their pranks seriously," Papacek said. "We can't wait for the world to see the content they have planned in the coming weeks."

Jack Link's® Protein Snacks – Feed Your Wild Side™
Jack Link's is a global leader in protein snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wis., Jack Link's is a family-owned company that represents a heritage of quality and consumer trust, with the mission to Feed Your Wild Side. Jack Link's offers more than 100 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. Check out JackLinks.com for more information on the brand.


Serena Tesler


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SOURCE Jack Link's