Jack Monson and Heather McLeod to Lead International Franchise Association (IFA) Marketing and Innovation Committee

WASHINGTON, March 6, 2025 /PRNewswire/ -- The International Franchise Association (IFA) today announced that Jack Monson, Chief Growth Officer of Thunderly Marketing, has been appointed chair of IFA's Marketing and Innovation Committee. Joining him as vice-chair is franchise expert Heather McLeod, Operating Partner, Strategic Marketing at Trive Capital. Assuming their roles at the IFA Annual Convention on Feb. 10, 2025, Monson and McLeod take the helm of one of IFA's key membership-led committees, formed to educate IFA members on best practices in marketing, technology, and innovation to support their own company growth and performance.

"The leadership of Jack and Heather exemplifies the spirit of innovation and collaboration that drives franchising forward. I am confident they will continue to elevate the committee's role in supporting our members and advancing the franchise model," said Anna Kittleson, VP of Marketing at IFA.

Monson brings decades of experience in marketing and franchising to his new role. As a respected leader and innovator, Monson is poised to drive the committee's initiatives forward, fostering greater collaboration and innovation within the franchise sector.

McLeod, an accomplished strategist and advocate for franchise growth, complements Monson's leadership with her deep expertise in marketing and brand development.

The IFA Marketing and Innovation Committee is comprised of marketing professionals who are members of IFA, working to educate other IFA members on best practices in marketing, technology, and innovation. By leveraging digital platforms and groundbreaking tools, the committee aims to enhance member company performance and efficiency while promoting franchising to both internal and external audiences.

They will serve a term of two years.

For more information on the IFA Marketing and Innovation Committee and its initiatives, visit www.franchise.org.

About the International Franchise Association:

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world's oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 830,000 franchise establishments that support nearly 8.8 million direct jobs, $896.9 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.

SOURCE International Franchise Association