Jackpotjoy is the UK's Number 1 - and That's Official!

LONDON, May 11, 2010 /PRNewswire/ -- Last month, Gamesys flagship site, Jackpotjoy, overtook Foxy, Gala and Tombola to become the most visited online Bingo site in the country, according to leading global online competitive intelligence service Experian Hitwise.*

"It's brilliant news," beamed Adele Lawton, head of Jackpotjoy. "And the fact that it comes just a month after completely re-launching the site is the strongest endorsement of the new look that we could hope for.

"Not only has the new design been a near instant success with our long standing members, but it's also helping us welcome back old members who may have been playing elsewhere, as well as bringing in new players far more efficiently. We're currently in a period of rapid growth and I suspect this is to do with more than just curiosity about the new site."

Visit http://www.Jackpotjoy.com to visit the new site.

The achievement also confirms Jackpotjoy's mastery of online advertising, an area they've always focused on.

"As a website, it made sense to focus our marketing online," explains Bengu Davies, Head of Online Media. "It also enables us to target our market very closely, helping us to minimise wasted spending and concentrate our message.

"Our current position as the most visited online Bingo site, without being well known on the streets, reflects the success of this targeted strategy."

But Jackpotjoy is not a site to rest on its laurels, as Adele went on to explain. They've got a raft of new game releases coming soon as well as looking at some exciting developments later in the year.

"One of the really interesting features of online gaming," she explains, "is that players tend to move in flocks - they go where the big jackpots are, and the big jackpots lie where the players go."

For more information on our progressive jackpots, visit http://www.jackpotjoy.com/promotions/current

"Our number 1 ranking with Experian Hitwise has confirmed our ability to appeal directly to online bingo players, who make up a large enough market to generate the regular jackpots less experienced bingo players might expect. It looks like our plans for expansion over the summer and into the autumn seem to be perfectly timed."

Adele wouldn't go into details of the push, but did add with a smile: "I think this year you'll see us solidify our position as the market leading online gaming site, as well as making steps towards becoming a major UK brand."

* Experian Hitwise, based on UK visits to Gambling - Bingo websites, April 2010. For more information visit http://www.hitwise.com/uk/

GAMESYS

The Gamesys Group was founded by Noel Hayden in April 2001 with a small team of developers. The aim was to build a profitable online entertainment business providing Instant Win, Bingo and Casino games to a worldwide audience using proprietary gaming software.

After eight years, the Group's leading brand, Jackpotjoy.com, has built an audience of over 3,000,000 members and pays out in excess of GBP90 million every month. The success of Jackpotjoy.com has established the Gamesys Group as one of the UK's leading online gaming businesses. In 2006 they were named No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they're now one of only four companies to have appeared on the list four years in a row. This feat reflects both the company's capacity for sustained growth and its remarkable resilience during periods of financial instability.

For more information on Gamesys, please visit: http://www.gamesyscorporate.com/press_item.php?id=66

    CONTACT:

    Lee Fenton
    Gamesys
    +44(0)20-7478-8100
    [email protected]

SOURCE Jackpotjoy