WASHINGTON, July 15, 2015 /PRNewswire-USNewswire/ -- Jada Graves is named managing editor of U.S. News & World Report's BrandFuse, the company's growing custom content studio, publisher and chief advertising officer Kerry Dyer announced today. Graves, who has eight years of experience in editorial and online product development for U.S. News, will oversee all sponsored content, creating campaigns that reflect the integrity and spirit of the U.S. News mission – to empower people to make more informed life decisions.
Graves most recently oversaw the U.S. News Best Careers franchise, which includes the Best Jobs rankings and editorial content. Previously, she served as the Careers editor for three years and played an integral role in launching the U.S. News Autos and Travel franchises.
"The breadth and depth of Jada's history with U.S. News made her the strongest candidate to head the BrandFuse studio," said Dyer, "her years of experience as both an editor and a manager at U.S. News give her a unique understanding of the brand that will serve advertisers well as they engage audiences within the U.S. News platform."
Led by Dyer, BrandFuse was created in 2012 to offer clients more opportunity and flexibility when communicating with U.S. News' audience. To date, U.S. News has worked on branded content initiatives with partners equally committed to helping consumers make decisions using quality advice, analysis and news, including Chevron, The National Guard, Children's Miracle Network, Boston Children's Hospital and Children's Hospital of Philadelphia..
"Digital publishing is driven by a canny audience who wants to engage with and learn from what they read," said Graves, "BrandFuse material will remain informative in nature and be used as another avenue for U.S. News and our partners to publish empowering content."
About U.S. News & World Report
U.S. News & World Report is a digital news and information company that empowers people to make better, more informed decisions about important issues affecting their lives. Focusing on Education, Health, Personal Finance, Travel, Cars and News & Opinion, www.usnews.com provides consumer advice, rankings, news and analysis to serve people making complex decisions throughout all stages of life. Each month, 30 million people visit www.usnews.com for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.
SOURCE U.S. News & World Report