JAGTAG Founders Form DUOMENTIS, the Digital Innovation and Invention Firm

NEW YORK, Feb. 8, 2011 /PRNewswire/ -- Dudley Allen Fitzpatrick, an advertising veteran, founder and co-inventor of JAGTAG, and Jason Alan Snyder, a futurist, technologist and co-inventor of JAGTAG, today announced that they have formed a new marketing invention company called DUOMENTIS (www.duomentis.com).

Fitzpatrick and Snyder, who invented JAGTAG at SFGT, a prior marketing innovation and invention agency they founded and led, have reunited to help marketers identify, develop and take to market technology-enabled new business methods, products, services and sustainable marketing properties. DUOMENTIS inventions and counsel leverage mobile technologies, social computing, digital utilities, e-commerce, eCRM and intelligent content delivery platforms.

As past chief executive officers, chief strategic officers and chief creative officers of technology companies, mobile platforms, and innovation, digital and traditional agencies, Fitzpatrick and Snyder provide a rare combination of experience and skills to generate and accelerate business-altering solutions.

"Product design and development acumen is imperative to capitalizing on the unprecedented opportunities technology presents marketers," says Jason Alan Snyder, co-founder of DUOMENTIS. "Having led product development at AOL and Yahoo, and innovation at numerous digital agencies, I've learned marketers' greatest opportunity today is to invent and introduce proprietary, intellectual property and properties that replace their reliance on paid media."

"Envisioning, building, and stewarding JAGTAG to become the leading pull mobile 2D barcode solution in the U.S. market has been a tremendous experience," states Dudley Fitzpatrick, co-founder of DUOMENTIS. "We look forward to helping marketers, media companies and technology companies invent and commercialize their next game-changing opportunity."

"Dudley and I have been helping marketers monetize the convergence of business strategy, marketing, technology and creativity for a decade now," continues Snyder. "Proprietary media properties, branded digital utilities, social commerce and artificial intelligence marketing are marketing disciplines we have been pioneering since we first came together in 2002."  

Publicis is the first to partner with DUOMENTIS to develop sustainable, utility-driven products and programs for their clients. Joe McCarthy, CEO of Publicis New York, was a previous client of Fitzpatrick and Snyder when he was Worldwide Advertising Director at Johnson & Johnson.

"Everyday we are working to change the existing conversations in the marketplace and the world to our clients' advantage," said Joe McCarthy, Chief Executive Officer, Publicis New York. "Going beyond traditional message delivery is critical. Dudley and Jason bring an expertise and a skill set that will amplify our efforts."

About DUOMENTIS

DUOMENTIS is a digital innovation and invention firm that works within the three stages of invention: Introduce the Possible, Determine the Probable, Execute the Preferable. The company focuses on helping businesses identify, invent and monetize game-changing, technology-enabled new business methods, products, services and marketing properties. DUOMENTIS inventions and counsel leverage and utilize mobile technologies, social computing, digital utilities, e-commerce, eCRM and intelligent content delivery platforms. DUOMENTIS clients include brand marketers, media companies, technology companies and forward-thinking advertising agencies. For more on DUOMENTIS, visit www.duomentis.com.

Jason Alan Snyder

Jason is a technologist and innovation catalyst, who helps businesses seize the future. His passion is to understand, enable and predict how consumers and machines interact and converge. Jason's expert knowledge in developing mass market consumer software products, applications and mobile technologies combined with his hands-on experience building Human Computer Interaction (HCI) models enables him to envision, design and build across multiple technology platforms. He has served as director of product design at AOL and Yahoo! Music, and led several advertising and marketing agencies as a technology strategist, chief innovation officer and creative director. Jason has created more than a dozen patents for technology products related to social networking and information serving, including JAGTAG.

Dudley Fitzpatrick

For the last 20 years, Dudley has successfully invented and commercialized innovation for his businesses and clients. As an entrepreneur, marketer and big idea generator, he thrives within the convergence of business strategy, technology and creativity. Dudley recently invented and commercialized JAGTAG (www.jagtag.com), a non-invasive "pull mobile" media that has become the leading pull mobile 2D barcode solution in the United States.  Before JAGTAG, he was the founder, chief executive officer and chief innovation officer of SFGT, which he led for nearly two decades. Under his leadership, SFGT evolved from a creatively-driven advertising agency into a marketing innovation agency, specializing in the development of technology-enabled, sustainable marketing properties. Prior to SFGT, he was an officer and creative director of IPG and Publicis advertising agencies.

SOURCE DUOMENTIS