JAGTAG Powers Jack Daniel's 'Back Jack' Mobile Marketing Campaign for 160th Birthday Celebration

NEW YORK, Sept. 15 /PRNewswire/ -- JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, announced that it will power the "Back Jack" mobile marketing campaign in a petition drive to make Jack Daniel's birthday a national holiday. By leveraging JAGTAG's mobile 2D barcodes, Jack Daniel's is helping supporters join the "Back Jack" movement, access campaign updates and branded videos, and add their signatures to the petition.

Jack Daniel's "Back Jack" campaign with JAGTAG engages all participants above the age of 21 to celebrate the birthday of one of the most well-known names in American spirits. JAGTAG mobile barcodes are featured throughout the campaign on in-store signage at national retailers, the campaign's press microsite (www.JDBdaymedia.com), as well as Jack Daniel's campaign banners and promotional pins used by the "Back Jack" tour bus when it visits 10 cities, including Cincinnati, Nashville and New York, en route to the U.S. Congress in Washington, D.C. Consumers can snap and send a photo of the Jack Daniel's branded JAGTAGs with any camera phone to receive the official campaign video and see how many others have signed the petition, updated in real-time by JAGTAG's API. To ensure all content reaches the proper audience, JAGTAG's age-verification technology is seamlessly integrated in the campaign.  

"For our 'Back Jack' initiative, we wanted to engage fans nationwide to join our petition drive and add their signatures, and JAGTAG's technology enabled us to reach the largest mobile audience possible," said Jennifer Powell, U.S. Brand Manager for Jack Daniel's. "By using JAGTAG mobile 2D barcodes, we can share exclusive content with the right audiences and offer supporters the chance to celebrate Mr. Jack's birthday."

JAGTAG works on all camera phones and across all major wireless carriers in the United States without requiring users to download an application to reach 90 percent of all mobile users. Jack Daniel's is leveraging JAGTAG mobile 2D barcodes to involve and interact with supporters nationwide through a multi-faceted campaign that provides participants with real-time updates.

"We're helping Jack Daniel's develop a campaign that can deliver exciting campaign videos and real-time updates from their petition drive to a mass mobile audience," said Ed Jordan, CEO of JAGTAG. "By partnering with JAGTAG, Jack Daniel's is making it possible for everyone with a cameraphone to 'Back Jack' and join in the effort to make Jack Daniel's birthday a national holiday."

About JAGTAG

Unlike other 2D barcode systems, JAGTAG delivers multimedia to both smart phones and standard phones, without requiring the consumer to download an application prior to use. As a result, JAGTAG can share video, images, music and text with three times more mobile consumers than mobile web dependent media. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and immediately receive multimedia content - video, audio, pictures, coupons and text - sent to their phone. To learn more, visit www.jagtag.com.

About Jack Daniel's

Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails. Jack Daniel's encourages its friends to drink responsibly.

SOURCE JAGTAG