Jaguar Launches New App: F-TYPE Legacy By Road Inc.

MAHWAH, N.J., May 20, 2013 /PRNewswire/ -- A salsa red Jaguar F-TYPE V8 S rotates 360 degrees on a virtual turntable in breathtaking, high-definition clarity. This is the truly remarkable F-TYPE Legacy by Road Inc. app for the Apple iPad^® that's available now for free download. Never-before-seen F-TYPE design sketches appear at the tap of a finger and that spine-tingling roar of the F-TYPE's exhaust can be heard as if you were standing right behind the car. Joe Torpey, Jaguar Communications Manager, Jaguar North America, explains why this new iPad app breaks new ground.

(Photo: http://photos.prnewswire.com/prnh/20130520/NY16779)

How did this new F-TYPE app come about?

Since it debuted last year, we've been huge fans of the Road Inc. iPad app from members of the French company Pyrolia, Inc. If you love cars, it's a must to download. The app really brings some of the world's greatest classic automobiles to life with its cinematic quality, interactive 3-D imaging and rich content. It was a natural progression to ask Pyrolia, Inc. to create an iPad app especially for the all-new Jaguar F-TYPE and include many of the cool features seen in the original Road, Inc. app.

How does someone find Jaguar's new app to download it for free?

To access the app, follow the link http://itunes.apple.com/app/id595954353 or visit the iTunes store and search for Jaguar F-TYPE Legacy by Road, Inc. The beauty of the app is how easy and intuitive it is to navigate, and just how much really fascinating content there is to see. Trust me, if you love cars and are interested in the F-TYPE, it'll amaze you.

There's a lot of F-TYPE web content out there right now. What sets this app apart from so many others?

You have to see our new app to believe it. At the swipe of a finger, you can rotate it through 360 degrees to see every element of the F-TYPE. The detailing and clarity is beyond sensational. From there, you can keep scrolling through the pages; stopping maybe to watch a video of Mike Cross, our Chief Engineer of Vehicle Integrity, explaining his vision for the F-TYPE sport car's handling agility. It really does bring the all-new F-TYPE to life.

There's also some great imagery of Jaguar's classic sports cars.

We've been able to incorporate some of the quite amazing content from Pyrolia's ground-breaking Road, Inc. app. Among the 50 great classics they feature are the 1950 Jaguar XK120, the 1956 D-Type, the iconic 1961 Jaguar E-Type Series 1 and the one-off 1966 Jaguar XJ13. These cars are really such a great part of Jaguar's sporting heritage, which continues today with the F-TYPE as one of the most dynamic, most driver-focused Jaguar ever.

When did this F-TYPE Legacy by Road Inc. app first appear?

We launched the F-TYPE Legacy by Road Inc earlier this month, after getting feedback from our retailers that they were inundated with requests for more information on the all-new F-TYPE. In the first few months since we announced production of the F-TYPE, we had almost 50,000 requests to learn more about the new two-seater sports car. As a 'thank you' for the early enthusiasm, we offered these consumers the chance to be among the first to download our Jaguar F-TYPE Legacy by Road, Inc. app. The all-new Jaguar F-TYPE goes on sale today and more information on Jaguar's newest two-seater sports car can be found at JaguarUSA.com.

Media Contact: Leah Watkins-Hall, Corporate, Brand & Interactive Communications Manager, Jaguar Land Rover North America, LLC, O: 201-760-8578, [email protected]

SOURCE Jaguar Land Rover North America, LLC