MAHWAH, N.J., Dec. 1, 2011 /PRNewswire/ -- Jaguar is launching today a new television advertisement in the U.S. that communicates the brand's resurgence by spotlighting its high performance cars and their innovative new design. The new 30-second spot is the first ad from Jaguar's new global ad agency of record, Spark44, and showcases the brand's highest performance models: the XFR, XJL Supersport and XKR-S.
"Jaguar represents seductive design, innovation and performance. This new television spot truly communicates the excitement surrounding the brand with our new high performance line-up," said David Pryor, Brand Vice President of Jaguar North America. "The ad boldly shows off the three highest performing models in the Jaguar fleet, the XFR, XJL Supersport and XKR-S. We couldn't be more proud of our 2012 model year collection and are thrilled to showcase it through a spot that reflects a new, progressive approach to the brand."
In "Jaguar at Play," the models are shown as animated objects -- teasing, challenging and playing with each other in a variety of environments, ranging from the rural forests of northern San Francisco to urban industrial locations. The spot communicates the heightened sense of life drivers feel when they get behind the wheel -- agile, powerful and exhilarated.
The spot debuts on the NFL Network on December 1 and will also air, in the U.S. only, on national cable and locally, including CNN, ESPN and Comedy Central. It was directed by Vic Huber, of Coyote Productions, and features an original score from Anthony Marinelli. The ad can be viewed here: http://interactivejaguar.com/home/index.php.
About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define "breadth of capability" in their segments.
Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in United Kingdom, including 3,500 engineers at two product development centers.
Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.
Information about Jaguar North America products is available to consumers via the Internet at www.jaguarusa.com.
SOURCE Jaguar Land Rover North America, LLC