Jamba Juice Blasts into Summer with Innovative Facebook Promotion

Consumers Share Their Favorite At-Home Smoothie Creation in "What Would You Blend?" Campaign

Jun 27, 2011, 08:30 ET from Jamba Juice Company

EMERYVILLE, Calif., June 27, 2011 /PRNewswire/ -- Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today the launch of their "What Would You Blend?" consumer engagement campaign.

To kick-off the campaign, Jamba Juice is re-releasing last summer's smoothie spoof and viral video phenomenon, "The Cheeseburger Chill," and is asking the public to put all kidding aside and share what they would blend if they were to make their own delicious smoothie at home.  Consumers are invited to submit a photo or 45-second video of their smoothie (http://apps.facebook.com/what-would-you-blend/rules.pdf) on Jamba Juice's Facebook page for a chance to be showcased in the "What Would You Blend?" gallery. Visitors can view photos and videos in the gallery and are encouraged to "Like" their favorites. The most "Liked" video and photo will be announced on Jamba Juice's Facebook page at the end of the campaign.  

"For over 20 years, Jamba Juice has been a favorite destination for refreshing smoothies because of our use of real, whole fruit and other nutritional ingredients to create great tasting, better-for-you, customizable offerings," said Susan Shields, senior vice president and CMO, Jamba Juice Company.  "We want to know how Jamba Juice's delectable menu of smoothies may have influenced and inspired customers in the creation of their own unique at-home smoothie blends and are inviting them to share those recipes with other Jamba Juice fans."

The campaign gallery (http://apps.facebook.com/what-would-you-blend/) currently features blended creations from Jamba Juice's Ambassadors of Wow.  New photos and videos will be added daily through July 19.

For more information, please visit http://www.jambajuice.com, become a fan on Facebook at www.facebook.com/JambaJuice or follow us on Twitter at @JambaJuice.  

About Jamba Juice Company

Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting, whole fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads™, Whirl'ns™ Frozen Yogurt, and a variety of baked goods and snacks. As of April 19, 2011, Jamba Juice had 741 locations in the United States consisting of 434 franchise-operated stores, 307 Company-owned stores and two international stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company