Jamba Juice Helps Consumers Enjoy a Healthy New Year with Expansion of Whole Food Nutrition and Fruit & Veggie Smoothie Lines
Jamba "Green is Good" Taste Challenge Guarantees Consumers Will Enjoy New Smoothies
EMERYVILLE, Calif., Jan. 22, 2015 /PRNewswire/ -- Jamba Juice Company (NASDAQ; JMBA), a leading healthy, active lifestyle brand, is encouraging consumers to enjoy a healthy start to 2015 by expanding its Whole Food Nutrition and Fruit & Veggie smoothie lines. Keeping with the company's ongoing mission to provide consumers with healthier food and beverage options, Whole Food Nutrition smoothies are made with real fruit and provide a good source of protein and Vitamin C. Fruit & Veggie smoothies contain at least three total servings of fruit and vegetables in each small size. Jamba Juice is committed to helping reverse America's well-documented fruit and vegetable deficit.
The new flavors are:
- Amazing Greens™ - A tasty blend of kale, lemon, peach juice, peaches, bananas and pumpkin seeds that delivers at least 11g of protein, 2.5 servings of fruit, and 1 serving of vegetables to help power your day. An excellent source of Folate, Vitamin K, Vitamin A, Vitamin C and Manganese. Amazing Greens™ joins Kale-ribbean Breeze™, Carrot Orange Fusion™, and PB Chocolate Love™ in the Whole Food Nutrition line, offering consumers nutritious and satisfying smoothies to provide a delicious, on-the-go snack.
- Greens 'n Ginger™ - A beautiful blend of mangos, peaches, kale, lemon, and ginger puree that is an excellent source of Vitamin A, Vitamin C, Folate, B6, and Vitamin K. Greens 'n Ginger™ joins Berry UpBeet™, Apple 'n Greens™, Orange Carrot Karma™, and Tropical Harvest™ in the Fruit & Veggie line, offering great-tasting and convenient ways for those looking to get in their daily servings of fruits and vegetables.
The Amazing Greens™ and Greens 'n Ginger™ smoothies are being supported by Jamba's "Green is Good" campaign which promises that consumers will enjoy the new flavors or Jamba will replace their smoothie with another beverage*.
"Consumers continue to become increasingly aware of the benefits of getting their daily requirement of fruit and vegetables and continue to trend toward beverages as a convenient and affordable way to do so," said Julie S. Washington, chief brand and innovation officer, Jamba Juice. "Our Whole Food Nutrition and Fruit & Veggie smoothies are made with whole fruit and other whole food ingredients, and offer a perfect way for consumers to practice healthy habits as they start the New Year."
For a limited time from January 22 to January 27, 2015, Jamba Juice will be offering a special $2 offer (with coupon) for customers to try a small size Amazing Greens™ smoothie at participating Jamba Juice stores nationwide. For more information, including complete nutrition facts, please visit www.jambajuice.com.
*Subject to certain restrictions and limited to a product of equal or lesser value.
About Jamba Juice Company
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of September 30, 2014, there were 862 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
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SOURCE Jamba Juice Company
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