Jamba Juice Introduces New Fruit & Veggie Smoothie Flavor Tropical Harvest

EMERYVILLE, Calif., March 12, 2013 /PRNewswire/ -- Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, today introduced a fresh new flavor, Tropical Harvest™, to its Fruit & Veggie smoothie line, further expanding the company's current menu of nutritious, wholesome products. An excellent source of Vitamins A and C, Jamba Juice® Fruit & Veggie Smoothies deliver one full serving of vegetables and two full servings of fruit all under 250 calories in each 16-ounce size. The new flavor extends Jamba's commitment to supporting families with creative and tasty ways to fit servings of fruits and vegetables into their diets.

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The popular Fruit and Veggie smoothie line combines the wholesome natural goodness of fruits with the benefits of vegetables and is now available in four delightful flavors:

• *NEW* Tropical Harvest™ is a fusion of mangos, peaches and passion mango juice blended with juices from butternut squash, sweet potato and carrot.
• Apple 'n Greens mixes apple-strawberry juice, real whole bananas, peaches and mangos with the juice from carrots, bell pepper, kale, spinach, spirulina and lettuce.
• Berry UpBEET™ is a tasty blend of whole strawberries, blueberries, and mangos blended with juices from carrots, beets, broccoli, spinach, kale and lettuce.
• Orange Carrot Karma™ combines the simple yet delicious flavors of carrot juice, orange juice, mangos and bananas.

"For over 20 years, Jamba has been a leader in providing easy, convenient and great-tasting smoothies and juices that enable our customers to get their daily recommended servings of fruits and vegetables, and we continually challenge ourselves to innovate fun yet functional solutions, like the new Tropical Harvest Fruit & Veggie Smoothie," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "We want all of our customers, regardless of age, to have delicious, nutrient-rich choices so that Jamba Juice is a one-stop destination for healthy options for the entire family."

As part of the recently debuted Jamba Kids™ meals, Jamba® also offers a delicious fruit and veggie smoothie option for kids called Berry Beet It!™. A blend of strawberries, mangos, bananas and juices from mixed berries, carrots, beets, broccoli, spinach, kale and lettuce, Berry Beet It! can be paired with either the Cheesy Stuffed Pretzel or Pizza Swirl with Turkey for a wholesome meal providing two and one-half servings of fruits and vegetables, a serving of whole grains and an excellent source of protein. The Jamba Kids meals were created with input from certified nutritionists who understand the importance of including key ingredients that help promote the healthy development of children.

"Sometimes it can be difficult for parents to find creative ways that will get their kids to enjoy the taste of vegetables, but Jamba has developed a quick fix that is nutritionist-approved," explained nationally recognized nutrition expert and mother of three, Elizabeth M. Ward, MS, RD, who is also an award-winning author of My Plate for Moms, WebMD contributor and Healthy Living Council member. "So, while parents are enjoying the new Fruit & Veggie smoothie flavor, their children can also enjoy all the nutritional benefits of blended vegetable juices!"

For a limited time from March 13, 2013 to March 24, 2013, Jamba Juice will be offering Fruit & Veggie Smoothies in the 16-ounce size for just $2 with a required coupon. For more information on nutrition, product offerings and coupons, please visit http://www.jambajuice.com.

About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of January 1, 2013, there were 809 store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company