Jamba Juice Launches Its Healthy Habits Kickstart Sweepstakes and Instant Win Game to Help Support Health and Fitness Goals in the New Year

EMERYVILLE, Calif., Jan. 21, 2014 /PRNewswire/ -- Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, today announced the launch of its "Healthy Habits Kickstart" Sweepstakes. Jamba Juice is partnering with Hawaiian Airlines and Nintendo to offer exciting prize packages that reward its customers for maintaining health and fitness goals in 2014.

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Upon registering at www.jambajuicegame.com, participants are automatically entered into the grand prize drawing for a chance to win a dream trip for two to Hawaii on Hawaiian Airlines, a year's worth of Jamba Juice smoothies* and a Wii Fit U™ Game Bundle + Wii U™ Game System. Sweepstakes registrants can also play the Kickstart instant win game daily, which features prizes including Wii Fit U™ game bundles** + Wii U™ systems and Jamba Juice gift cards.

Participants who play the instant win game and do not win an instant prize will receive one of four special Jamba Juice coupon offers: 

• $2.00 small size Whole Food Nutrition™ Smoothie
• $2.00 small size Fit n' Fruitful™ Smoothie
• $2.00 Steel-Cut Oatmeal
• 50% Off any size Freshly Squeezed Juice

"Jamba Juice is proud to be hosting our Healthy Habits sweepstakes for the third consecutive year, with prizes that inspire participants to live healthy and active lifestyles," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "We're delighted to team up with Hawaiian Air and Nintendo, who are both offering very rewarding prize packages, as they too share Jamba's commitment and dedication to health and wellness. The sweepstakes is a fantastic opportunity to share the healthy, functional benefits of many of our smoothies and juices, with not only our existing fans, but also new customers that are working hard to stick with their healthy New Year's resolutions."

Jamba Juice encourages everyone to Blend in the Good™, not just in smoothies and juices, but also in each day, each moment, and each opportunity by incorporating healthy and active fun! The Healthy Habits Kickstart Sweepstakes is another great way for Jamba Juice to inspire fans and customers to make the right choices and reward them for living healthy lifestyles.

The sweepstakes runs from January 21 through 11:59 p.m. on Feb. 17, 2014. No purchase is necessary to register. A purchase will not increase your chances of winning. Entrants must be at least 18 years old and a legal resident of the 50 United States and D.C. For official rules, visit www.jambajuicegame.com. Sponsor: Jamba Juice Company, 6475 Christie Ave., Suite 150, Emeryville, CA 94608.

*Awarded in the form of a $500.00 Jamba gift card.
**includes Wii Fit™ U game, Wii Balance Board™ and Fit Meter accessories

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™,  and a variety of baked goods and snacks. As of December 31, 2013, there were 851 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

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SOURCE Jamba Juice Company