Jamba Juice Makes The Move To Zimmerman

Retail Growth Machine Looks to Blend in the Good with Leading Healthy Lifestyle Brand- Picks up its 9th win in 2015.

Jul 06, 2015, 13:50 ET from Zimmerman

FORT LAUDERDALE, Fla., July 6, 2015 /PRNewswire/ -- After just one meeting with Zimmerman, Jamba Juice (NASDAQ: JMBA) called off their search for a new agency because they knew they had found the right integrated partner for their powerful brand. And so riding a hot streak that includes a series of recent high profile wins, the already strong Omnicom retail specialist is burgeoning once again.

Jamba® is a healthy lifestyle brand, the leading smoothie brand and the leading retailer of freshly-squeezed juice. Jamba offers a full menu of better-for-you foods and beverages, including the recently launched Jamba energy bowls. Zimmerman will handle brand strategy, media, creative, social and analytic duties for the California-based chain of more than 860 stores with 100MM annual visits.

"We were looking for an agency partner with innovative and creative marketers and a proven track record of results," said Julie S. Washington, Jamba Juice Chief Marketing & Innovation Officer. "Zimmerman's retail experience, strategy and analytics, creative strength and focus on results, blew us away. We can't wait to get started."

Zimmerman's CEO Michael Goldberg noted, "The Jamba brand and products are great, but what we really fell in love with was their courage and commitment to grow." Jamba is in the final stages of a refranchising initiative with the goal to move to a franchise-to-company-owned store ratio of 90 percent / 10 percent. System-wide same-store sales rose 5 percent during the quarter 1 '15, including 6 percent at company-owned units and 4.2 percent at franchised locations.

"We've got big plans for Jamba Juice. It is so rewarding to work with a brand leader that is healthy for you," said agency Founder, Jordan Zimmerman. The agency welcomes Jamba Juice to a growing portfolio that includes Michaels, Chico's, White House|Black Market, The Fresh Market and many others.

About Zimmerman Advertising Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Chico's, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, The Fresh Market and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.

About Omnicom Group Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Jamba Juice Company Jamba, Inc. owns and franchises Jamba Juice® stores through its wholly-owned subsidiary, Jamba Juice Company. Jamba Juice Company is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh-squeezed juices and juice blends, hot teas and a variety of food items including, Energy Bowls™, hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods and snacks. As of December 30, 2014, there were 868 store locations globally. There were 263 Company-owned and operated stores and 543 franchise-operated stores in the United States, and 62 franchise-operated international stores. Jamba Juice Company expands the Jamba® brand by direct selling of consumer packaged goods ("CPG") and licensing its trademarks. CPG products for at-home enjoyment are available online, through select retailers across the nation and in Jamba® outlets in the United States. Fans of Jamba Juice® can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Zimmerman



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