NEW YORK, March 8, 2019 /PRNewswire/ -- Newsweek's CEO Dev Pragad today announced that James Green has been named Chief Revenue Officer. As CRO, Green will influence future of new verticals and events for the magazine. Additionally, he'll oversee new sales packages and partner strategy helping grow Newsweek and its properties.
Prior to joining Newsweek, Green served as CEO of search retargeting leader Magnetic where he grew the company from $1 to $100 million in revenue. Before that he was CEO of four other VC-funded businesses: Giant Realm, PVI, Giant Bear, and Sabela Media. The latter was sold to 24/7 Media and later to DoubleClick. Previously, Green worked for at Pixar Animation Studios running marketing and new business development. Earlier in his career, he held several roles at The Walt Disney Company, including General Manager of the Japanese Market.
In tandem, sales leader Shaun Hekking has been appointed to the ad sales team as Vice President. In this role, Hekking will help manage and grow existing accounts across multiple verticals including spirits, automotive, pharma, travel and leisure, CPG, and more. He will also work closely with the editorial and production teams to develop and execute strategic initiatives.
Hekking comes to Newsweek from Acuity, where he served as Senior Director of Advertising Sales and Programmatic Partnerships. Before Acuity, Shaun held senior sales management roles at Reuters, Pandora and NBC Local Media.
"James and Shaun will add tremendous value to the Newsweek brand as they've helped leading companies grow their bottom lines by double digits," said Pragad. "They both hold the necessary skills and relationships to drive significant ad revenue for Newsweek."
Green currently sits on multiple boards and advises promising startups; he also volunteers his time as Executive Director of The Squash Center, a 501(c)(3) nonprofit organization, whose mission is to make squash more accessible to the general public. He graduated from McGill University where he occasionally guest lectures and holds an MBA from the Anderson School at UCLA.
In his spare time, Hekking works closely with The TD Foundation, which provides aid to children of wounded warriors and fallen heroes, while helping American Veterans' families in crisis. He also works with The Art Therapy Project, a nonprofit organization dedicated to helping trauma survivors through the creative process. He holds a bachelor's degree in English from the University of New Hampshire and currently resides in New York City.
Newsweek is the modern global digital news organization built around the iconic, 85-year-old American magazine. Newsweek reaches more than 30 million people each month with its thought-provoking news, opinion, images, graphics and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.