Jameson® Irish Whiskey Named Official Whiskey Partner of NFL in Ireland, Celebrating the League's First-Ever Regular Season Game in Dublin
The world's No. 1 Irish whiskey* will bring its hometown spirit to American football fans in Ireland when the Minnesota Vikings and Pittsburgh Steelers kick off at Croke Park on September 28, 2025
DUBLIN, Sept. 25, 2025 /PRNewswire/ -- Jameson Irish Whiskey today announced it will serve as the Official Whiskey Partner of the NFL in Ireland and an Official Partner of the 2025 NFL Dublin Game, set for September 28th at Croke Park. The matchup between the Minnesota Vikings and Pittsburgh Steelers marks the first-ever NFL regular season game in Dublin and at the heart of the celebration, if you find yourself reveling at the match with a cocktail, it Must be a Jameson.
For Jameson, the moment is years in the making. As the NFL continues to expand globally, Jameson has longed for a football game to touch down in Dublin, and now, that dream has become a reality. Simon Fay, Business Acceleration Director said, "For years, Jameson has hoped an NFL game would land in Dublin, and at the core of this partnership is an ambition to create unforgettable experiences that bring people together, with a toast to the bonds that Jameson fosters across cultures and continents. To now welcome the league, the Vikings, and the Steelers, to our hometown is a moment we will celebrate with fans in Dublin and across Ireland."
The partnership will unlock exclusive opportunities for Jameson to engage with fans throughout the 2025 season, beginning with the 2025 NFL Dublin Game.
What fans can expect:
- Commissioner Live: Jameson will be a partner of the NFL's Commissioner Live event at Whelan's, featuring signature serves, gifting moments and an atmosphere that embodies Irish hospitality.
- Gameday Spirit: Jameson-branded bars and signature cocktails inside NFL premium spaces and suites at Croke Park on gameday.
- Fan Access: A Jameson Greenzone at Jameson Distillery Bow Street where Irish fans can experience promotions, prizes and giveaways to bring them even closer to the action.
"We could not be more excited to bring a regular season game to Dublin," said Tracie Rodburg, senior vice president of global partnerships at the NFL. "Irish fans are some of the most passionate in the world, and we know they'll create an incredible atmosphere at Croke Park. To have Jameson – such an iconic Irish brand known for bringing people together – as part of this historic moment makes it even more special."
Partnering with the 2025 NFL Dublin Game continues Jameson's tradition of showing up for the moments that bring people together - whether in pubs, stadiums, or living rooms. With Irish hospitality front and center, Jameson invites fans in Dublin, across Ireland and around the world to raise a glass as the NFL makes history in Dublin.
About Jameson Irish Whiskey
Jameson is the world's bestselling Irish whiskey, ranked in the top 3 global whiskey brands and number 7 in spirits worldwide*.
Anchored by the spirit of togetherness and community, Jameson celebrates the attributes that have propelled the brand from its inception – always welcoming and forever smooth. Sound like you? You Must be a Jameson, too.
Every bottle of Jameson is triple distilled and crafted for smoothness at the world renowned Midleton Distillery in County Cork, Ireland.
*Source: IWSR 2024 Report
About the National Football League
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.
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SOURCE Irish Distillers
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