SAN FRANCISCO, Aug. 21, 2012 /PRNewswire/ -- Bank of the West today announced that Jamie Armistead has joined the bank as a senior vice president and new head of Multi-Channel Banking. In this role, Armistead will lead the strategic planning and operations that will enhance services and communications to consumers and commercial and wealth clients through mobile and online applications.
"Jamie's deep understanding of digital channels in the financial services sector will contribute to the award-winning customer service and relationship banking that we are known for at Bank of the West," said Maura Markus, president and chief operating officer. "In this newly created role, Jamie's focus will further enhance our integrated delivery of products and services across devices, channels and functions to provide our customers with a seamless experience."
Most recently, Armistead was director of User Experience at Bank of America, where he was responsible for customer-facing experiences across web, mobile and ATM platforms. During his 11-year tenure at Bank of America, he also managed the online aspects of the company's Global Wealth and Investment management businesses and played a key role in establishing a user experience practice in the organization. Prior to Bank of America, Armistead was a managing director at e-services firm Interactive Planet, Inc.
In addition to participating in industry organizations and best practice groups, Armistead has been a speaker at various conferences, including the Boston Fed's Consumer Behavior and Payment Choice Conference. He holds a bachelor's degree in Industrial and Operations Engineering from the University of Michigan.
About Bank of the West
Founded in 1874, $62.7 billion-asset Bank of the West (www.bankofthewest.com), member FDIC and equal housing lender, offers a full range of personal, commercial, wealth management and international banking services. The bank operates more than 700 retail and commercial banking locations in 19 Western and Midwestern states. Bank of the West is a subsidiary of BNP Paribas, which has a presence in 80 countries with nearly 200,000 employees.
SOURCE Bank of the West