Jane Fonda to Re-Launch Her Award Winning Jane Fonda's WORKOUT Brand

Introducing Team Fonda to Continue Her Workout Legacy

Dec 09, 2010, 09:30 ET from GoFit

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Nearly 30 years after fitness icon Jane Fonda released her bestselling fitness book and award-winning workout video, "Jane Fonda's WORKOUT" – and on the heels of her recently launched Prime Time fitness Series – GoFit, the nation's premier handheld fitness supplier, and Fonda are proud to re-launch Jane Fonda's WORKOUT (www.janefondasworkout.com). Once again establishing herself as a timeless leader within the fitness industry, the award winning WORKOUT brand will rollout nationwide December 26 exclusively at TARGET, boasting a series of original workout DVDs and a coinciding line of innovative fitness equipment.

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"I am thrilled to be able to bring an updated version of Jane Fonda's WORKOUT to the next generation," said Fonda. "It's important for people to maintain a healthy lifestyle which is one of the reasons that I have been and will continue to be very involved as the WORKOUT brand evolves."

"Jane Fonda not only revolutionized the home workout experience, but she also created an approachable, well rounded, healthy way of living," said Richard Davis, Co-Founder of GoFit. "We are honored to be working so closely with Jane to reintroduce and continue to build and grow this amazing brand."

Jane Fonda's WORKOUT features a team of innovative and entrepreneurial trainers, each of whom were personally selected by Jane, to guide exercisers through forward-thinking and effective workouts with equipment designed to get results.  The DVDs include:

  • Yoga: Daily Yoga is yoga for your life. This essential yoga workout will revitalize your body and mind leaving you balanced, renewed, relaxed, and energized. Get ready to stretch your body to the limit, in this full hour of authentic yoga practice that makes yoga accessible to everyone.

  • Bootcamp Ultra: This two part high energy cardio and super sculpting strength program will give you results! BootCamp Ultra is jam packed with a full hour of heart rate accelerating sports infused exercises, to get you tight and toned. Get ready to move and lose in this fast paced, non-stop routine that will give you the best workout of your life.

  • Fast Sculpt Abs: Sculpt those abs once and for all! Fast Abs Sculpt features 4 unique routines that will tighten and define every muscle in, and around your mid-section. A great total ab solution for anyone. This DVD will definitely give you the rocking abs you are looking for!  

  • Sculpt & Tone: This sizzling full body workout will tone and tighten your entire body to its slimmest, trimmest point. You've never experienced circuit training like this! Get ready to feel the burn in this 45 minute, high energy, cardio and strength training routine, guaranteed to scorch thighs, bums, waistlines and upper bodies!

The coinciding fitness equipment incorporates bright colors and graphics as energetic as Jane Fonda's WORKOUT.  Products include a Pilates Mat, Foam Roller, Superbands, Minibands, Ultrasliders, Powerball, and a Coredisk. Select products include instructional DVDs and labeled exercise poses imprinted directly on the equipment for quick reference.

About GoFit:

Founded in 1999, GoFit has quickly developed into one of the most respected and recognized hand held fitness manufacturers in the nation. GoFit was the first in the industry to pioneer the idea that "knowledge is power" by pairing top of the line products together with innovative educational content. Today, the company offers over 200 quality, hand held fitness products -- ranging from stability balls, yoga mats, power tubes and kettlebells, to weight resistance, balance and core performance products. As a premier source of information. GoFit offers world-class training methods with strategic partnerships from top experts in the business. The brand is distributed worldwide and throughout the U.S. in leading retailers such as TARGET, Best Buy, Sport Chalet, and Big 5. GoFit products are frequently used by celebrity clients, which include Christian Bale, Amy Adams, Mark Wahlberg, Natasha Beddingfield, Valerie Bertinelli, Stacy Keibler and more. GoFit has been featured in high profile media outlets including The New York Times, Fitness Magazine, The Today Show, CNBC, E! Entertainment Television, SELF, People, Oxygen, and OK! Magazine among others.

About the Trainers

Jeanette Jenkins:

Jeanette is the founder and President of The Hollywood Trainer, author of The Hollywood Trainer Weight-Loss Plan: 21 Days to Make Healthy Living a Lifetime Habit and creator of Bikini Bootcamp, part of her internationally successful Hollywood Trainer DVD Collection. As a Nike Training Club Ambassador, Celebrity Trainer/Nutritionist and Fitness Magazine Advisory Board member, Jeanette is recognized internationally as one of the country's leading healthy lifestyle coaches. Armed with 20 years of incredible work in the health & fitness trenches, a degree in Human Kinetics, a certificate in Holistic Nutrition and over 18 international certifications, Jeanette has helped millions of men and women achieve their health and fitness goals. Her work spans from shows like Dr. OZ and The Doctors to websites like Oprah.com and Yahoo.com to the pages of several lifestyle & beauty magazines. Jeanette is excited to team up with the legendary Jane Fonda to launch "WORKOUT" and to inspire more people to Get Moving and Get Healthy!

Karena Dawn and Katrina Hodgson:

Fitness and Lifestyle personalities Katrina Hodgson (BS Health Sciences, NASM, AFAA, AAAI Certified Trainer, Nutritionist) and Karena Dawn (Triathlete, Personal Trainer and Nutritionist) are the new generation of fitness and health. Founders of the Los Angles based fitness movement Tone It Up, this dynamic duo is making waves with their fresh and fun approach to fitness and weight loss. Tone It Up is a multi-platform health and fitness lifestyle brand that began as an online resource for women seeking fun, accessible health, nutrition and fitness content.  Tone It Up has expanded to over 14 million viewers, making Katrina & Karena the most sought out fitness experts online. This success led them to launch their own fitness DVD series, as well as a private training studio in Hermosa Beach. They are thrilled to be named the future of fitness by legendary actress and fitness icon Jane Fonda.

Tara Stiles:

Your instructor Tara Stiles was named "the coolest yoga instructor ever" by Vanity Fair, and she looks forward to making yoga cool and exciting for you.  Tara is the yoga expert for Women's Health magazine, personal yoga instructor to Deepak Chopra, and founder of Strala Yoga Studio. Tara has been featured in publications including Elle, InStyle, Esquire, Men's Health, Ascent, and Yoga Journal. She's also the Yoga Master for Nissan's nationwide race program, together with Lance Armstrong and Ryan Hall. Tara is making yoga part of cross-training for athletes, preventive health care, and all-around feeling good.  She has inspired a wide audience around the world with her healthy and relatable approaches to exercise, awareness, nutrition and everyday well being.

Please visit www.janefondasworkout.com

Contact:

Danny Astoria


dastoria@kruppnyc.com


212.886.6704



SOURCE GoFit



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