January 17 is National Ditch Your Resolution Day

Jan 13, 2014, 09:50 ET from Smokey Bones Bar & Fire Grill

Bring Your Used Athletic Shoes to Smokey Bones for a Compelling Offer

ORLANDO, Fla., Jan. 13, 2014 /PRNewswire-USNewswire/ -- According to a survey conducted by the time management firm FranklinCovey, one-third of those making New Year's resolutions will break them by the middle of January. This is the reason behind the creation of National Ditch Your Resolution Day, which is celebrated on January 17. Smokey Bones Bar & Fire Grill is honoring all those who tried – but failed – with a compelling offer to celebrate the day. Bring in any pair of athletic shoes on January 17, and you'll receive a voucher for $5 off your purchase, including any of Smokey Bones' new Hearty Handfuls. And while you won't be using your shoes anymore for working out, they will be put to good use through their donation to the Nike Reuse-a-Shoe program. In addition to the one-day offer, all month long you'll have a chance to receive free Hearty Handfuls by joining the resolution-breaking conversation at www.Facebook.com/SmokeyBones.

Roger Drake, Senior Vice President of Marketing at Smokey Bones Bar & Fire Grill, said the offer is really about recognizing those who tried. "There is nothing wrong with not achieving a goal," said Drake. "It's like the old saying, it's better to have tried and failed than never to have tried at all. We want to reward your effort with a delicious offering from our Hearty Handfuls menu. This also supports our own resolution to provide satisfying food to our guests in 2014. Which is a resolution we promise to keep."

Smokey Bones' Hearty Handfuls are mighty mouthfuls packed with not-so-small flavors, for only $7.99 and under. They include a Tater Tot® Tini, Mini Smokey Joes, and three pizzas – a Classic BLT Pizza, a S'mores Pizza, and a 100% Cheeseburger Pizza. All five Hearty Handfuls are being introduced this month for a limited time at all Smokey Bones restaurants. 

Smokey Bones, the favorite choice for food, drinks, and fun, is a full-service bar and fire-grill restaurant that operates 65 locations in 17 states and employs nearly 4,000 people. It is owned by an affiliate of Boca Raton, Fla.-based Sun Capital Partners, whose portfolio of restaurants also includes Boston Market, Friendly's, Sweet Tomatoes, Fazoli's, Bar Louie, and other restaurant brands representing approximately 2,000 locations and over $2.0 billion in sales. For more information on Smokey Bones, visit www.SmokeyBones.com.

Contact: John McCauley
Brokaw Inc.
440.263.3964   jmccauley@brokaw.com

SOURCE Smokey Bones Bar & Fire Grill