Japan Insights: Generation Z youngsters in Japan show their anxieties towards financial plans for retirement on an online research
TOKYO, May 2, 2023 /PRNewswire/ -- The online comprehensive real estate service platform, RENOSY provided by GA technologies Co.,Ltd (Headquarters: Minato-Ku, Tokyo; CEO: Ryo Higuchi, securities code: 3491; hereinafter referred to as the Company) recently released a research result about the level of interest on financial investment plans for retirement, along with the start of the new "Nippon Individual Savings Account" project launched by Financial Services Agency of Japanese Government. The research is conducted among the following three groups of people.
- Generation Z (Age 20 ~ 22); about 500 target audiences
- Millennial generation (Age 27~ 35); about 500 target audiences
- RENOSY service users (Age 27~ 35); about 100 target audiences
The age definition of each generation is based on the situation of Japan which might be slightly different from the Western society.
Key Highlights:
1. About 50% of targets from the two generations are anxious about their financial plans for retirement. On the other hand, about 30% of RENOSY users (real estate investors) are somewhat optimistic about the same question for those who started their financial plans at an earlier stage.
2. There is indeed a difference involved between the ones with investment experience and the ones who don't for the methods they know or use for getting information about investment among the millennial generation group itself.
3. About 70% of Generation Z youngsters are either interested about investment or have actual experience about it.
4. Both generations prefer video streaming such as YouTube or TV as the main source for information gathering.
Result Summary:
- Research time:
（1) Targets of Generation Z: December 31, 2022 ~ January 3, 2023
（2) Targets of Millennial Generation: December 31, 2022 ~ January 7, 2023
（3）Targets of RENOSY users: February 17, 2023~ February 27, 2023
- Research method:
（1）Both targets of Generation Z & Millennials: Conducted by GA technologies through an online survey platform called "FASTASK" provided by Just Systems Corporation.
（2）RENOSY service users: Among those who actually purchased a real estate property and fit the requirements for this research.
- Age definition:
（1) Generation Z: Age 20 ~ 22（By the time the research was conducted）
（2) Millennial Generation & RENOSY users: Age 27 ~ 35（By the time the research was conducted）
- Target audiences:
（1）Generation Z: Mainly students and fresh graduates (Work experiences for less than 3 years)
（2）Other two groups: Targets with work experiences for more than 4 years
- Number of responses collected:
（1）Generation Z: 487
（2）Millennial Generation: 514
（3）RENOSY users: 110
* Figure after the first decimal point is rounded off.
（1）Almost 50% of both Generation Z & Millennials showed their anxieties towards financial plans for retirement
Both generations researched in this time answered that they are unsure about their own financial plans about retirement (44.4% of Generation Z, 48.1% of Millennials), while 29.1% of RENOSY users are somewhat optimistic about it.
When it comes to the question about personal investment experience of when did you start with your first investment? For RENOSY users (real estate investors), 37.3% of them began their investment during the first 3 years when they just came out of college. Other millennial targets started their first investment not until the 4th year to the 8th year after they came out of college. We can see that there is an obvious difference even within the same generation of people. As a result, how early a person starts a financial plan, in other words, doing investment as they get older does affect their viewpoints towards whether they are prepared for their retirements.
（2） There is a difference showed about methods of information gathering among Millennials
Not only for the above question, for the methods they know about gathering information about investment, there is also a difference between the ones have the experience about investment and the ones who don't among the Millennials. For those who do not commit to any form of investment before or now, the ways they know are as follows: Nippon Individual Savings Account (58.9%), National Stocks (54.3%), Foreign stocks (42.0%). For RENOSY users (experienced investors) the answers are as follows: Real estate (91.8%), National stocks (89.1%), investment mutual funds (85.5%).
（3） 70% of Japanese Generation Z young people are interested or have experience about investment
From the pie chart below we can see the level of interest in investment among Japanese young people. 21.1% of them replied that they are doing some kind of investment for now while 9.4% replied that they did before but not at this point for some reasons. 37.4% showed they are interested in it regardless of having no experience about it. Overall, almost 70% of the Japanese young people (Generation Z) said that they are indeed interested in investment regardless of actual experience. Only 32% responded with no experience nor interest in it.
（4）Contents streaming platforms are the primary tools for both generations to get information
Finally, for the primary media tool the person uses for getting such information, the answers are as follows: YouTube (26.7％), Instagram (19.3％), TV（13.3％）among Generation Z. TV（23.9％）YouTube (20.4％), Twitter（14.4％）answered by Millennials. On the other hand, Millennials who have actual experience about investment gave a slightly different answers as follows: YouTube (30.9%),Twitter (14.5%), TV (12.7％). As we could see, tools such as YouTube and TV in which you have images or short video contents to watch with are popular among all ages regardless of experience.
When we extend the question further to ask about the actual contents they referred to as information or guidelines on investment. Youtubers talking about such topics are the most popular. However, both generations replied that they also watch News contents, contents about the newest trends and Youtubers talking about a specific genre / field / logic other than investment. Whereas those who have the experience about investment prefer to gather more information on how to diversify the risks and tend to search for concrete examples of building up their investment.
* The product names and the service names mentioned in this release are officially registered trademarks
* Please specify the name of "RENOSY" in the article, release if you want to quote or repost either parts or the whole release.
RENOSY: Online comprehensive real estate service platform
RENOSY is a platform that provides a range of real estate services to our customers. The service incorporates AI and other technology to make real estate transactions and investment easier and faster. Starting from property information research to the management of your property, we offer a one-step online service to our customers. According to the research conducted by Tokyo Shoko Research, RENOSY has the No.1 sales performance in the used real estate property sector in Japan starting from 2020 for three years.
(*1) Please refer to the News from the link here: https://www.ga-tech.co.jp/news/12103/ on "RENOSY has the No.1 sales performance in the pre-owned real estate property sector in Japan starting from 2020 for three consecutive years."
About GA technologies Co., Ltd.
GA technologies group is a tech company driven by the business vision of "Bringing impressment to people & creating a world-leading company by the power of technology and innovation", in the aim of making changes to a variety of businesses. The group was founded in 2013 and made its debut in the Tokyo Stock Exchange Growth Market (Originally known as the Mothers Market) in 2018. We have been committed to M&A actively and completed 9 M&A projects since 2018. We also achieved a gross sales exceeding 110 billion yen as a fast-growing enterprise. Finally, we have been recognized with the "digital transformation recognition corporation" for three consecutive years, which is the only corporation that has such an honor in the Growth Market.
Company name: GA technologies Co., Ltd.
Representative: Ryo Higuchi
Website link: https://www.ga-tech.co.jp/
Headquarter: 40F of Sumitomo real estate Roppongi Grand Tower, Roppongi 3-2-1, Minato-Ku, Tokyo
Year of founding: March 2013
Capital fund: 7,243,894,458 yen（By January 2023）
Services provided:
- Internet real estate marketplace business: RENOSY
- BtoB PropTech SaaS development
Group partners: GA technologies group: ITANDI, RENOSY PLUS, Shenjumiausuan and 12 other group companies
Award History:
- 2020 ~ 2022: Selected as one of the fast-growing enterprise in "FT 1000: High-Growth Companies Asia-Pacific" award ; Launch by Financial Times and Statista
- 2022: Ranked in as No. 23 in the "FT 1000: High-Growth Companies Asia-Pacific" award; Launch by Financial Times and Statista
- 2020 ~ 2022: Selected for 3 years consecutively for "Asia Digital Transformation" recognition; Launch by Japan's Ministry of Economy, Trade and Industry and Tokyo Stock Exchange (Japan Exchange Group)
- 2020~2022: "No.1 Sales performance in the national pre-owned real estate properties sector" researched conducted by Tokyo Shoko Research Ltd
- 2020 ~ 2021: Selected as best workplaces (middle size corporations) in the Japanese version of "Great Place To Work" Certification; launch by Great Place To Work ® Institute Japan
Please contact us with any questions or concerns by the following information
GA technologies public relations team: Ms. Hayata, Judy（81-80-8899-1699）
SOURCE GA technologies Co., Ltd.
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