JAST Media Emerges as Leading Full-Suite Marketing Provider for Recreation and Sporting Goods Companies

Jul 13, 2015, 09:00 ET from JAST Media

PORTLAND, Ore., July 13, 2015 /PRNewswire/ -- JAST Media is the mastermind that every specialty niche company needs to put themselves on the map in the online world. With vast capabilities and wide availability to various industries, JAST Media has recently spearheaded web solutions for several companies in the specialty recreational services and goods sector. The company looks forward to diving deeper into this division of the sporting industry, and endless opportunities are on the horizon.

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The expertise and efficiency provided by the team at JAST Media is best expressed through happy customers. One of JAST Media's first and most loyal customers in this sector, Missing Link, has been working with JAST to expand the brand and product offerings for several years.

Alann Boatright, owner of Missing Link in Bailey, Colorado says, "Unlike most of the web developers we've used in the past who are overworked and overextended, JAST Media kept its promises. Our site was up two weeks after we started the process, with all of the kinks worked out."

Boatright and his wife, Sharon, are very busy but can depend on their JAST Media account manager to resolve any problems or issues they have with the operation of their company's website. In fact, they are currently in discussion to create a second website for another company that they own. "JAST Media is our choice," Boatright, who has some personal experience in back-end web development, says. "The format is easy to use. Our account manager is quick to make changes when we request them. There has never been any delay, and I've never had to repeat myself with a request."

The site, www.missinglnk.com, features clothing items made with High Performance fabrics that help keep skin dry and hold in a comfortable temperature while riding a motorcycle or participating in other outdoor sports. One of the most popular pieces is the ArmPro compression sleeve, featuring proprietary compression fabric that also helps with muscle fatigue while riding and protects arm tattoo ink from fading due to sun exposure, one of Missing Link customers' biggest underserved needs. The JAST Media website features Missing Link's inventory and also provides videos that demonstrate the effectiveness of the brand's safety vests and other specialty sporting product lines.

A much newer customer to JAST Media is Patty's Watersports, a company based in Cleverdale, New York. Patty's Watersports is a boutique company that is sister to Boats by George, a nationally ranked premium boat dealership owned and operated by Patty Pensel and her husband George. The company offers stand-up paddleboards, paddles, wet suits, and watersports accessories. Patty's Watersports rents out watersport equipment and offers lessons and programs to help people learn proper technique and safe habits, as well as a life-long appreciation of watersports.

The JAST Media team worked with Pensel to create a clean, modern representation of their brand and the lifestyle they specialize in. Pensel also wanted a completely custom website that offers industry-leading functionality such as booking lessons and rental reservations online, an event calendar, and information on favorite brands sold at Patty's Watersports on the water at Lake George. To see the outcome of this partnership between JAST Media and Patty's Watersports, check out the site at www.pattyswatersports.com.

"I've been in the paddleboard business for the last five years, so I knew how I wanted this site to work," Pensel explains. There were specific items she requested in order for her site to operate smoothly, and Pensel took a large part in helping and creating content for the site. The beautiful photos featured on the homepage and the small paddleboard icons accompanying site navigation options are two examples of her specialized requests coming to life. "My account manager was very on top of things, which is exactly what I needed. I am sometimes just too busy to handle all of the details," Pensel says. "In the end of the process, it seemed like everyone at JAST wanted it to come together, and they were all willing to go to a great length to see that happen. The site turned out very nicely."  

Kil-Kare Raceway has been a live customer with JAST Media for several months. Mandie Yannitti, Director of Marketing & Advertising, is thrilled with the site. "When our customers pull up our website, it's very easy for them to find everything they need," Yannitti explains. "The click-throughs are great. They are limited so that the site doesn't look too busy or cluttered, but all of the information they need is there in the layout for them." 

The member track of the NHRA (National Hot Rod Association) has been in business in Xenia, Ohio for sixty-three years. Depending on weather conditions, the track is open Thursday through Sunday. There are many scheduled events, such as sports car club races, and also regularly scheduled timeslots for "Test and Tune" or other practice sessions. Customers check the site regularly for raceway schedules and results from races, as well as other information, at http://www.kilkare.com.  

"Our old site was very difficult for our customers to navigate. Many of them are from an older generation, and they aren't necessarily in tune with the constant changes in technology. The site was clogged with too much information," Yannitti says. "Our JAST Media site makes a bold statement. It directs our customers to exactly where they need to go. Our customers compliment us on our new, fresh site and comment on how user-friendly it is." 

Customers also check the site for a custom item that JAST Media provided for Kil-Kare. The "Weather Car," features the raceway's logo rotating in either green or red, depending on the status of the race track that day. If it's clear and open for business, the logo is green. If the race track is rained out, the logo is red.  "This is something similar to what we had on our old site and our customers had been used to checking it, so JAST Media was quick to get it done for us before our site launched. The status may need to be changed in a moment's notice, when no one is at the office, so the development team made this easy for me to update myself at home," Yannitti says. Another custom item that Kil-Kare's site features is the smaller slideshow for sponsors at the bottom of the homepage.  

Above all else, Yannitti was most impressed by the responsive platform that JAST Media was able to provide for Kil-Kare Raceway. "What really drew me in was the fact that there's no need for an additional mobile app to use our site. It looks the same on each one of my devices, and I typically have multiple screens open including my laptop and cell phone," Yannitti says. "We get compliments all the time from our customers about how easy it is to use and how good it looks on their mobile phones."

JAST Media's team is composed of experts that immerse themselves in customers' niche industries in order to most effectively help them attract more leads. The companies featured in this article are just a few examples of specialty sporting brands JAST Media provides solutions for. These specialty companies have specific needs in terms of generating leads, and JAST Media specializes in creating ways to profile and attract the unique customers in those markets, from the casual biker or dedicated racer to the high-end boater. Companies are set up to dominate the competition using a toolkit of items that help draw prospective customers in. Each website is custom designed and built to the exact specifications that are envisioned and requested by the customer. JAST Media's team will go to all lengths in order to satisfy a customer's individual needs in the online space.


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