Javalution Coffee Company Conducts Shareholder Update Call; Expects to Announce Major Acquisition

MIAMI, June 10, 2011 /PRNewswire/ -- Javalution Coffee Company (PINKSHEETS: JCOF) issued a summary today of its June 6, 2011 shareholder update call.  On June 6, 2011, Dave Briskie, the Company's CEO, Scott Pumper, its President and John Rochon, the Chairman of Richmont Holdings, an Alliance Partner of Javalution, addressed JCOF shareholders.

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Scott Pumper, Javalution President, hosted and opened the call by discussing the history of Javalution Coffee Company, inviting shareholders and prospective shareholders to do their own due diligence on the company.  Dave Briskie, Javalution's CEO, provided a detailed breakdown of the Company's revenue strategy, discussing its two operating divisions, the Direct Revenue Division, which markets the JavaFit Brand, and the Commercial Revenue Division, which produces revenue through our wholly owned subsidiary, CLR Roasters.  As outlined by Mr. Briskie, CLR Roasters revenue was captured via five (5) distinct Business Units being Cruise Lines and Hospitality, Branded Retail, Private Label Retail, Food Service, Convenience and OCS (Office Coffee Service) and the Fortified Coffee Business Unit.  Dave Briskie also disclosed that management sees significant value in company owned brands and accretive acquisitions.

Scott Pumper, Javalution President, said, "We are pleased that we were able to speak directly to our growing base of shareholders and outline our business plan and growth strategy through acquisition.  We also expect to announce our first major acquisition this month."

If you are interested in hearing a recording of the call as presented it is available on the Javalution Coffee Company corporate website at www.javalution.com.

About Javalution Coffee Company

Javalution Coffee Company is a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand, Cafe La Rica, as well as the category creator of functional gourmet coffee.  For more information please visit the company's website at www.javalution.com.

About Richmont

Richmont is a 20-year old holding company based in Dallas, TX.  Its founder, John Rochon, is an investor who has been engaged in acquiring, managing and growing companies over a 35-year career in such industries as consumer products, international trading, banking, marketing, publishing and manufacturing.   Some of Richmont's major investments have included Avon, Maybelline, Armor Holdings, Royal Appliance/Dirt Devil, Black and Decker, RealPage Inc., the Dial Corp and Harvey's Casinos.  Mr. Rochon served for more than a decade as chairman and CEO of a global, Fortune 500 premium brands company.  Prior to that, he held various positions of international scope related to consumer goods, the fashion industry and the chemical industry, providing services to the food and beverage, healthcare and hospitality markets.   (www.richmontholdings.com)

"Safe Harbor" Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to our business plan and growth strategy through acquisition.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the ability to implement our business plan and growth strategy through acquisition, including the acquisition we expect to close by the end of June 2011. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Contact:
Javalution Coffee Company
[email protected]

SOURCE Javalution Coffee Company