Jay Leno Receives Token of Appreciation From BASF During SEMA 2015

LAS VEGAS, Nov. 17, 2015 /PRNewswire/ -- Jay Leno, legendary comedian and host of Jay Leno's Garage, received a special token of appreciation from BASF during SEMA 2015 (Specialty Equipment Market Association) in Las Vegas, Nevada. Fans gathered at the BASF booth on November 4 while Dan Bihlmeyer, BASF's North American marketing manager, presented a signature leather jacket to Leno, who has a collection of 140 cars of his own.

Photo - http://photos.prnewswire.com/prnh/20151117/288299

Autobody News asked Leno about the importance of using BASF products. "I've been using their products for years and years," said Leno. "It's fun to have this kind of relationship. It's not financial, it's not contractual... I like the products. They've been really helpful to us."

Based in California, Leno said, "Painting in California is really tricky because of environmental concerns." Leno talked about the importance of finding good water-based paints that don't run and bleed. "These guys know how to do it," he said.

"Jay can choose any paint he wants and the fact that he chooses Glasurit 90 Line for use in his shop speaks volumes," said Bihlmeyer. "The Glasurit leather jacket is a token of our appreciation that we thought Jay would enjoy and goes a long way to thank him for his long-standing support of Glasurit.

"BASF Glasurit paints utilize European technology that gives the ultimate blend of speed, ease of use, color match and durability," said Bihlmeyer "The rich liquid color and deep brilliant gloss defines Glasurit as a world-class finish. Glasurit delivers a comprehensive system of perfectly matched products and processes from primer to clearcoat."

During the SEMA show, BASF unveiled the 1933 Ford Coupe by Chip Foose, featuring Glasurit 90 Line custom blue and silver two-tone paint; a 1965 customized carbon fiber Ford Mustang from The Ringbrothers, painted in Spy Green from Glasurit 90 Line; and a 1967 Pontiac Acadian from JF Kustoms, featuring R-M® HD custom red paint.

In addition, West Coast Customs showed a 1959 Chevrolet Corvette painted with R-M Onyx HD and a 2016 Harley Street Glide from Camtech Custom Baggers, featuring R-M Carizzma Candy paint.

With its expanded show presence, BASF had a show booth in the Collision Repair & Refinish section, featuring its value-added products and services that help collision repair shops and distributors improve profits and drive business growth. In addition, BASF conducted spray demonstrations outside with Chip Foose, Mike and Jim Ring and JF Launier.

Jay Leno's Garage began on YouTube and received a Primetime Emmy Award for "Outstanding Special Class – Short Format Nonfiction Program" in 2011. The show premiered on CNBC October 7.

The eight-episode hour-long primetime series covers all things automotive, including classic cars, super cars, restoration projects, road tests, investments and the inner workings of the car collectors' market.

Leno's custom-built shop, Big Dog Garage, has its own sanding and painting booth and is located in Burbank, California near Bob Hope Airport.

View a video of Jay Leno at the BASF booth: http://www.autobodynews.com/events/sema/item/10741-jaylenoreceivestokenappreciationbasfduringsema2015.html

For more information, contact Stacey Phillips at Autobody News magazine: www.autobodynews.com; [email protected] or call (800) 699-8251.

For more information about Jay Leno's Garage, visit http://www.cnbcprime.com/jay-lenos-garage/

To learn more about BASF products, contact:

Mary Ann Short
Associate Manager, Market Communications
Coatings North America

Phone: +1 248 948-2253 Mobile: +1-313-670-2612 Fax: +1 248 304-5502

E-Mail: [email protected]

About BASF Automotive Refinish

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit http://www.basfrefinish.com

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. 

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet.

SOURCE BASF Corporation