JCPR Launches Visual Communications and Social Media Company, Jennifer Connelly Interactive Productions (JCIP)

PARSIPPANY, N.J., Oct. 19, 2011 /PRNewswire/ -- Jennifer Connelly Public Relations (JCPR) has announced the launch of its sister company, Jennifer Connelly Interactive Productions (JCIP), a visual communications and social media agency. JCIP helps highly regulated companies engage, interact and connect with key stakeholders through strategic multimedia campaigns while adhering to compliance regulations.

"For nearly a decade, JCPR has advocated a holistic approach to PR and marketing, believing that communication strategies must work together to advance and support big-picture business goals," said Jennifer Connelly, Chief Executive Officer, JCIP and JCPR. "The launch of JCIP is a continuation of that philosophy and furthers our commitment to helping highly regulated companies capitalize on the convergence of media (traditional, social, digital and broadcast) and the dynamic landscape."

While often hindered by compliance concerns, highly regulated companies must learn to communicate in an evolving media landscape: YouTube has become the second largest search engine for information on the Internet, led only by Google. Social media, initially used by individuals to communicate a personal message, has become an important tool for businesses to connect with their clients and stakeholders. JCIP offers strategic multimedia campaigns that complement a wide variety of marketing initiatives and programs, in addition to extensive insight and experience in serving highly regulated companies.

"Social media and visual communications have given companies another avenue for directly connecting with their stakeholders," said Matt Ackermann, Executive Vice President for Interactive Multimedia at JCIP. "We help our clients understand the new media landscape while creating strategies that adhere to compliance regulations and work in conjunction with larger communications efforts to protect brands and grow businesses."

Jennifer Connelly Interactive Productions is located in Parsippany, N.J. In 2011, its sister company, JCPR, was recognized by NJ Biz as one of the best places to work in New Jersey.

For more information about JCIP and JCPR, contact Rachel Fisher-Layne at 973-850-7318.

About JCPR

JCPR is an award-winning public relations and marketing communications firm maintaining highly specialized practice groups in Financial, Financial Technology, Professional Services, Corporate Communications, Crisis & Issues Management and Interactive Multimedia (through its sister company JCIP). Distinctly integrated into the industries we serve, JCPR offers a full suite of specialty services that span the complete range of communications disciplines, including media relations, corporate writing services, event planning, corporate reputation management, market research, commissioned authorship, marketing support, social media strategies, interactive and emerging media and more. JCPR is headquartered in Parsippany, N.J., with satellite offices in Manhattan and Washington, D.C. For more information, visit www.jcprinc.com.

About JCIP

JCIP is a visual communications and social media agency serving highly regulated companies. Through its team of directors, videographers, script writers, animators, sound editors and post-production specialists, JCIP delivers customized solutions to help clients connect with key stakeholders utilizing emerging media and technologies. JCIP, a Jennifer Connelly Public Relations (JCPR) company, is headquartered in Parsippany, N.J. For more information, visit www.jcipinc.com.

SOURCE JCPR