J.D. Power and Autoniq Offer Automotive Dealers Groundbreaking Sales Lead Tool
Program Extends Collaborative Subscription Offerings to Streamline Dealer Trade-in and Appraisal Process
MCLEAN, Va., June 7, 2017 /PRNewswire/ -- Autoniq, a mobile and digital provider of vehicle pricing and evaluation data, and J.D. Power, a global leader in consumer insights and advisory services, announced a new collaboration to streamline the vehicle trade-in and appraisal process for automotive dealers. The new Value My Car website module integrates the J.D. Power Valuation Services (formerly NADA Used Car Guide) with Autoniq's mobile appraisal app information. This offering, the fourth collaborative release between J.D. Power and Autoniq, will help dealers identify, connect with, and convert potential sales prospects.
"J.D. Power and Autoniq have a successful track record of delivering data-driven tools and solutions to dealers from coast to coast," said Nicole Archer, vice president of Autoniq. "This latest service extends our comprehensive subscription-based service offerings and will help dealers generate and validate consumer sales leads more quickly and accurately."
In this unique collaboration, J.D. Power Valuation Services provides the vehicle valuation range data for a sales lead through the J.D. Power Value My Car website module hosted on the dealer's website. Once the consumer has submitted their vehicle information for a cash price range on their trade-in, the dealer's sales staff are notified through the Autoniq mobile appraisal app with the customer's sales lead information. From there, sales personnel can follow up with the prospective customer via phone or email.
"The integration of our values on the dealer's website, along with Autoniq's robust mobile appraisal app, will generate a new, larger pool of used vehicle leads with increased conversion and efficiencies for sales teams," said Mike Stanton, vice president and general manager of J.D. Power Valuation Services.
The new service is currently available to US dealers by subscription only. For more information, please visit http://business.nada.com/valuemycar.
About Autoniq
Autoniq is a business unit of KAR Auction Services, (NYSE: KAR) and is a leading source for vehicle pricing and evaluation information. Autoniq provides convenient access to industry leading pricing guides, market reports and seamless integration with vehicle history providers. Scan VINs with a fast and accurate VIN scanner, browse available auction inventory and search for vehicles from a mobile device or desktop. Easy, affordable and no contracts. www.autoniq.com
About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe.
J.D. Power recently acquired NADA Used Car Guide (now J.D. Power Valuation Services), which is a leading provider of vehicle valuation products and services to businesses. The team collects and analyzes more than 1 million automotive and truck wholesale and retail transactions per month, and delivers a range of guidebooks, auction data, analysis and data solutions.
Autoniq Media Inquiries
Tobin Richer
(317) 249-4521
[email protected]
J.D. Power Media Contact
Ryan Morris
(202) 826-4029
[email protected]
www.nada.com/b2b
SOURCE J.D. Power
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