Jeep® Brand Expands Industry-exclusive Badge of Honor Program With New Trails, Challenges and Features to Elevate Off-roading Experience

AUBURN HILLS, Mich., Oct. 3, 2025 /PRNewswire/ --

• In celebration of International Off-Road Day, Jeep® Badge of Honor introduces all-new trail challenges to push boundaries and inspire Jeep 4x4 owners to explore farther and earn recognition for their off-road commitment
• New Digital Trails and enhanced app features offer more accessible and diverse off-roading experiences for all skill levels
• Expanded trail map and new Core Trails bring the Badge of Honor program to more states and more Jeep owners across the U.S.
• Jeep Adventure Guides help drivers find and follow Core Trails using Uconnect 5 Nav, making it easier to earn physical badges
• The industry-exclusive off-road rewards program allows Jeep 4x4 to conquer terrain others wouldn't dare to tread

Ready to hit the trails and earn rewards for off-road prowess? Just in time for International Off-Road Day, celebrated annually on the first Saturday in October, the Jeep® brand brings even more exciting updates to its industry-exclusive Badge of Honor Program. The program expands its offerings to include six new trail-based challenges, the introduction of Digital Trails and an enhanced interactive app experience, all designed to bring more opportunities for exploration, recognition and community engagement to Jeep owners nationwide.

"The Jeep Badge of Honor program represents the spirit of adventure and community that defines our brand. Quite simply, no other brand can offer off-roading experiences quite like Jeep can," said Aamir Ahmed, global head of Jeep brand off-road and EVs. "With the expansion of these new features and an enhanced app experience, we're giving Jeep owners even more ways to explore, connect and celebrate their off-road achievements. These advancements reflect our commitment to evolving the Jeep lifestyle and empowering our customers to take their journeys further than ever before."

The Jeep Badge of Honor program allows Jeep owners to earn digital and physical badges by completing designated off-road trails. Participants can download the Jeep Badge of Honor app to discover new trails and connect with a passionate community of fellow off-roaders and Jeep enthusiasts. The recent Jurassic Park-themed badge release is a clear example of how deeply customers connect with the program and how eager they are to compete. In just 24 hours, more than 10,000 badges were claimed, nearly 40,000 Instagram story views were recorded, 5,000 new members joined the Badge of Honor platform and more than 100 community posts were generated in the Jeep Badge of Honor Facebook group. This surge in activity highlights the strong engagement and pride Jeep owners feel in earning and displaying their badges.

Trail Challenges
Six new challenges have been created to inspire deeper exploration. Users will be challenged to complete a specific subset of trails or activities. Each completed challenge earns in-app badges and points, which they have the option to share on social media.

• Month Streaker – Complete at least one trail per month for six consecutive months
• Marathoner – Conquer 26 unique trails
• Trail Titan – Complete every Core Jeep Badge of Honor Trail
• Explorer Extraordinaire – Finish 10 unique trails
• Digital Detour – Complete any three Digital Trails
• Moab Marvel – Complete all Badge of Honor trails in Moab, Utah

New Core Trails
Four new Core Trails are now available in previously unrepresented states. Completion of these trails earns users a physical badge to proudly display on their Jeep vehicle.

• GOAT Trail, Cross Bar Ranch Off Road Park, Oklahoma
• Lost Trail, Murphy, Idaho
• Amatista Ledges, Doña Ana, New Mexico
• Trail 8049, Black Hills National Forest, South Dakota
• Trail #421, Stony Lonesome OHV Park, Alabama
• The Fallen, Hurricane, Utah

Digital Trails
The Digital Trails are ideal for both newcomers and seasoned off-roaders looking for new experiences. These trails feature in-app badges and points once completed. Recently added trails include:

• Trail #29, Cabwaylingo State Forest, West Virginia
• Steel Pass, Death Valley National Park, California
• Silver Lake ORV Area, Mears, Michigan
• Humps and Bumps, Walker Valley Forest, Washington
• Little Widowmaker, Hollerwood Offroad Park, Kentucky
• Lower Terminator, New River, Arizona
• Upper Terminator, New River, Arizona
• Quebradas Backcountry Byway, Escondida, New Mexico
• Rimrocker Trail, Montrose, CO to Moab, Utah
• Fruity Pebbles, Black Hills National Forest, South Dakota
• Crazy Woman Canyon Road, Buffalo, Wyoming

For trail enthusiasts looking to elevate their Badge of Honor experience and earn physical badges, drivers can use Jeep Adventure Guides, a built-in off-road adventure trail guide system. Downloaded directly to the Uconnect 5 Nav system and available for most Core Trails, these guides make it easier to discover and navigate off-road routes in vehicles equipped with Adventure Guide technology.

Updated Interactive Trail Map

The app features a redesigned, user-friendly trail map:

• Trail map now features different colored pinpoints and icons for the different types of trails and activities
• Users can filter the map for trails they have completed
• Users can now view detailed information for each trail, including a trail image, difficulty and user ratings, distance from their current location, and the trail's exact location

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

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SOURCE Stellantis