Jeffrey Ornstein, CEO, J/Brice Design International to Keynote Concepts Middle East in Doha, Qatar

DUBAI, United Arab Emirates, Feb. 11 /PRNewswire/ -- Jeffery Ornstein, CEO and founder of J/Brice Design International, Inc., will be the keynote speaker at Concepts Middle East 2010 at Le Cigale Hotel, in Doha, Qatar, February 23-24, 2010.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100211/NE53540 )

J/Brice Design (www.jbricedesign.com) is based in Boston, USA and Dammam, KSA. The firm/company is a leader in establishing a unique look and brand identity for the luxury hotel sector in the Middle East. Ornstein will discuss Brand Arabia – the future of hospitality in the Middle East, at the industry congress, which is produced by business information company, naseba.

Last year, Ornstein addressed naseba's Kingdom Hotel Expansion & Investment World Summit in Riyadh, Kingdom of Saudi Arabia. In his upcoming remarks, he will stress, "The region must and will maintain its distinct identity and well-earned luxury position despite a global recession. Hospitality design in the Arab world has evolved tremendously, from derivative neo-modernist European architecture, to a distinctive world class esthetic that is now emulated and admired in the EU, North America and Asia."

Ornstein has called for a new concept in hotel design, which he describes as hotel fashion. "Unlike design, fashion places the focus on the guest experience and the property's social, economic and geographic context. For a property to resonate with its guests and succeed economically, the designer must interpret the heart and soul of the location. He must be a cultural spy."

He will advise delegates, "Great designers, like the great hoteliers, serve the guest first, enhance the guest experience in every sense and never lose sight of the fact that the property is inextricably woven into the fabric of its location and community – especially in the Arabian Peninsula."

J/Brice Design International has designed hotel, office tower and large-scale residential project interiors developed by the Al-Othman Holding Company of Saudi Arabia and the Al Thani Family in Doha, Qatar. Additional international engagements have been in Dubai, India, Bahrain and Zanzibar. Since 1989, J/Brice has won commissions by the world's leading hotel groups including Marriott International, Hilton Hotel Corp., Starwood Hotels, Trump International, Intercontinental, Hyatt and TAJ Hotels, among others.

Ornstein notes, "The Concepts Middle East 2010 is an exciting platform for hospitality professionals and business leaders to discuss latest projects and innovations in light of the Middle East's position as the world's hospitality design bellwether."

Ornstein, whose firm ranks among the three largest in the New York-New England market, has received numerous accolades. He was named one of Boston's 12 Most Influential People by Scene Boston magazine and received the InterContinental Hotel Group Renovation-of-the-Year award for the Chicago Mart Plaza in 2009.

Concepts Middle East 2010 is the region's leading interior design congress designed for time-restricted design professionals to network, establish new contacts, debate the future of the sector and most importantly – conduct business. The congress features strategic, business-focused face-to-face meetings, panel discussions, case studies and presentations as well as five-star networking opportunities.

According to naseba (www.naseba.com), the total spending on interior projects in all GCC countries this year was estimated at US $47.1 billion, with industry experts predicting it to rise to US $56.9 billion in 2010. Official figures show that imports of furniture and interior products to the Gulf region are rising at a significant rate, with the Middle East market nearly on par with established markets in Europe, the United States and Japan.

About J/Brice Design International

Founded in l989 by leading hospitality design authority, Jeffrey Ornstein, J/Brice Design International is a global interior design firm. In 2009, J/Brice ranked as one of the top ten design firms in New York/New England region and has twice been cited as one of the ten fastest growing design firms in the US - once in 2000 and once in 2008 by Interior Design Magazine. J/Brice has won awards in every major category of Hotel Design, including Best Upscale Design of the Year, Renovation of the Year, Most Ambient Hotel Lobby, and Best Luxury Suite. Its award winning staff has worked on over 200 hotel and restaurant projects, in addition to boasting a diverse portfolio of corporate and residential interiors. Its international experience lends great diversity to its design perspective and implementation with respect to regional, cultural, operational and brand parameters.

J/Brice is the preferred design group for Hilton Hotels: All Full Service Hilton, Doubletree Hotel / Guest Suites, and Hampton Inn properties, Marriott International: All Full service Properties, Renaissance, and Courtyard properties, Starwood: All Full Service Sheraton, Westin, and 4-Points properties, Intercontinental Hotel Group: All full service Intercontinental Hotels, Crown Plaza, and Wyndham Properties, Trump International Beach Resorts, Best Western and Holiday Inns Worldwide. International credentials include work for TAJ Hotels in India and Dubai, The Al Thani Family in Qatar, and The Al Othman Holding Company in KSA.

The firm's recent signature engagements include the fabled HMS Queen Mary - the 1934 luxury ocean liner, and The Helmsley Hotel - an urban landmark in New York City.

www.jbricedesign.com

About naseba

"The secret to our success is that we understand that all participants, sponsors, executive clients and partners, must have a return on investment - whether that investment is time or money. Our high rebooking rate of both executive delegates and sponsors is proving that we are delivering this ROI to our clients." Scott Ragsdale, naseba Chairman.

Naseba produces, promotes and hosts upper level executive B2B congresses and forums across several industries across five continents. Each event is focused on re-education, networking - and most importantly - deal flow opportunities for all attendees. Whether the 'deal' is capital raising, vendor sales contracts, or purely sourcing a strategic partner, each naseba platform gives its clients the perfect opportunity to do business. We work with highly qualified industry experts to engage with pressing issues and cutting edge topics in several industries - each of which is extensively researched by our teams.

During the summit, buyers and solution providers within a specific industry meet in an exclusive five-star hotel to conduct business, share knowledge and network with peers. All participants are pre-qualified to ensure that only the ultimate decision makers attend.

Naseba has worked in partnership with leading media and local authorities such as TIME, CNBC Arabia, BBC World, Zawya, Council of Saudi Chambers and the Principality of Monaco.

Since inception in 2002 naseba has organised over 350 business events, opening five strategically located offices throughout the world including in Monaco, Dubai, Bangalore, Singapore and Cairo.

At naseba, we make it happen.

For more information, please visit: www.naseba.com

SOURCE J/Brice Design International