Jeffrey R. Hennion Joins Branding Brand as President

Oct 15, 2012, 18:00 ET from Branding Brand

PITTSBURGH, Oct. 15, 2012 /PRNewswire/ -- Branding Brand, a mobile commerce platform used by major retailers, including American Eagle Outfitters, Costco, Ralph Lauren, and Sephora, today announced that Jeffrey R. Hennion has joined the Company as President. Hennion previously served as the executive vice president, chief marketing officer and e-commerce at General Nutrition Centers, Inc. with responsibility for managing the company's global marketing and e-commerce functions.

"Jeff's client-side perspective, combined with his seasoned management experience, makes him uniquely qualified to help lead our business," said Chris Mason, co-founder and CEO of Branding Brand. "We are committed to shaping the future of commerce across multiple formats, including mobile and in-store, and are excited to have him on our team."

Hennion joins Branding Brand at a time of rapid growth. The company, which started 2010 with one mobile site, now has over 100 retail brands in its portfolio. Last week, Branding Brand announced its first outside investment--$7.5 million in Series A funding led by Insight Venture Partners.

Prior to GNC, Hennion spent 10 years at Dick's Sporting Goods in a variety of positions, including executive vice president and chief marketing officer responsible for marketing and e-commerce, senior vice president, strategic planning, and vice president, finance, during the time the company completed its IPO. Hennion also spent 11 years at Alcoa, Inc. in a variety of corporate finance and treasury functions in the U.S. and Europe, including positions as assistant treasurer and director, investor relations.  

"I am thrilled to be joining the dynamic team at Branding Brand, as mobile commerce in all its forms is being adopted at an incredible rate by consumers," said Hennion. "It is a unique time given the pace of innovation in mobile commerce and cross-channel integration, and Branding Brand has rapidly emerged as the clear platform leader in this space."

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for the world's leading retailers, including American Eagle Outfitters, Anthropologie, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods,, Eastern Mountain Sports, Kate Spade, Nautica, Ralph Lauren, Sephora, Spanx, Steve Madden, Systemax, Timberland, Tumi, West Marine, and Woodcraft.

Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform provider in the industry. It is also a Google Commerce Search Partner, Google Wallet Partner, and PayPal Channel Partner. For more information, visit

SOURCE Branding Brand