Jelly Belly Introduces Brilliant Candy for National Jelly Bean Day

FAIRFIELD, Calif., Apr. 22, 2013­­ /PRNewswire/ -- In celebration of National Jelly Bean Day (April 22), Jelly Belly Candy Company debuts its shimmering collection of Jelly Belly^® jelly beans. The new Jelly Belly Jewel Collection features seven of Jelly Belly's most popular flavors finished with a beautiful iridescent sheen. The gem-inspired candy is now available online at JellyBelly.com and at the company's Visitor and Tour Center in California.

(Photo:  http://photos.prnewswire.com/prnh/20130422/SF99023)

The new collection includes Jewel Blueberry, Jewel Bubble Gum, Jewel Sour Apple, Jewel Cream Soda, Jewel Berry Blue, Jewel Orange and Jewel Very Cherry. An edible pearlescent coating adds a shimmer of brilliance to each bean's rich color. These glamorous jelly beans make a stylish gift and are a beautiful addition to candy buffets, tasting bars and favors for weddings, showers and birthday parties. True-to-life flavor combinations can even be mixed and matched to achieve event colors or themes.

The Jelly Belly Jewel Collection will be available nationwide at candy stores, gourmet food, gift and specialty stores beginning in May.

Jelly Belly beans are the leading gourmet jelly bean on the market made in more than 100 flavors. Jelly Belly beans are fat free, peanut free, dairy free, gluten free, vegetarian and OU Kosher certified. For more information about Jelly Belly jelly beans and Confections by Jelly Belly, please visit www.jellybelly.com, find us on Facebook at www.facebook.com/jellybelly, connect with us on Pinterest at www.pinterest.com/jellybelly or call the Jelly Belly Hotline at 800-522-3267.

SOURCE Jelly Belly Candy Company