Jenn-Air Launches Master Class Blog

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Jun 28, 2012, 10:26 ET

BENTON HARBOR, Mich., June 28, 2012 /PRNewswire/ -- Continuing its ongoing efforts to provide engaging and useful kitchen-focused content for consumers, luxury appliance brand Jenn-Air recently launched its own blog. Called the "Master Class Blog" and utilizing the centralized, sharable Tumblr platform, the blog taps a seasoned team of experts to offer insights on a range of topics that include kitchen design, cooking and entertaining.

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"Our goal is to provide culinary, design and lifestyle inspiration with posts that range from personal culinary experiences, like learning to cook the perfect cassoulet, to kitchen design topics like understanding duct-free ventilation," notes Juliet Johnson senior manager of Brand Experience for Jenn-Air. "It's meant to inspire, and to complement our current online, social media and smart phone app offerings."

Other content offered by the brand includes its Master Class Series of videos, which feature noted designers and chefs sharing insights designed to give an unprecedented edge on everything from throwing a great dinner party to creating a beautiful kitchen that reflects your style.

Additionally, a free iPhone app from Jenn-Air, called DesignVision, lets users instantly visualize a kitchen equipped with the brand's luxury collection by simply selecting an appliance, positioning it over their current appliance and snapping a photo. The finished image shows the selected appliance in place of the existing one.

"Whether remodeling an entire kitchen or replacing just one appliance, we know our consumers are tech savvy and will likely do research online," notes Johnson. "Our goal is to offer content that makes the process more seamless."

About Jenn-Air:

Since the introduction of the first self-ventilated cooktop in 1961 and downdraft ventilated range in 1965, Jenn-Air has consistently grown its reputation as a technology and design innovator. Its selection of style options includes two distinct stainless steel collections and a cutting-edge Floating Glass finish in black or white. From downdraft cooktops, wall ovens and professional style ranges to dishwashers, refrigerators and entertaining essentials like warming drawers, built-in ice machines and wine cellars, Jenn-Air offers a complete line of major kitchen appliances. To learn more about the Jenn-Air® appliance collection, or speak with a member of the Customer Care team, please visit jennair.com, twitter.com/jennairusa or facebook.com/jennair.

http://masterclassblog.jennair.com

SOURCE Jenn-Air