Jennifer Lopez Through Her Company Nuyorican Productions & Believe Entertainment Group Announce New Youth Digital Series "Tiger Beat Entertainment"

AOL & Cambio to Distribute Premiere Digital Series Featuring Young Adult & Teen Entertainment

Sep 30, 2011, 10:45 ET from Believe Entertainment Group

NEW YORK, Sept. 30, 2011 /PRNewswire/ -- Jennifer Lopez, her company Nuyorican Productions and Believe Entertainment Group announce plans to launch a new digital video series entitled "Tiger Beat Entertainment," an all-new entertainment news and lifestyle show for teens and young adults. The series will be distributed through and in partnership with AOL and the teen and young adult platform Cambio and will be produced at Cambio's Hollywood studio. Believe Entertainment Group is a New York-based digital entertainment company.  Nuyorican Productions is a television, film and digital production company founded by Jennifer Lopez and Simon Fields.

A partnership with Tiger Beat, the popular teen fan magazine, will provide the show a framework to grow and expand its creative impact and reach among a teen and young adult audience. Jennifer Lopez, Simon Fields, and Believe Entertainment Group will co-executive produce the series.

An ongoing series 'for, about, and by teens and young adults,' Tiger Beat Entertainment will include celebrity, entertainment, music, TV, film, books, gaming and apps news as well as social media and Twitter trends and targeted lifestyle topics such as fashion & beauty, food, health & wellness, decor, relationships and more. In addition to robust media distribution for Tiger Beat Entertainment, Cambio will also lend its suite of proprietary social media tools designed to foster community and interaction with the series. The show will be hosted by a panel of young adult anchors providing a new online format for teens and young adults to share their point of view on all things entertainment.

"Teens and young adults are influencing the entertainment market more than ever and understand how to use social networks and new media to voice their opinions, talk about news that is important to them, and influence their large circles of friends," said William H. Masterson III and Dan Goodman, Co-Founders, Believe Entertainment Group.  "We're handing over the reigns with this show to let them do what they do best, and Jennifer is providing the first-hand experience and creative direction."

"We're excited to join forces with the Tiger Beat brand to provide our audience with a unique online experience," said Simon Fields. "Jennifer has long been a trendsetter in all areas of lifestyle and entertainment, and this will afford her the opportunity to bring her expertise to social networks and the new media space in a big way."

"This program is the perfect alignment of the ever growing AOL & Cambio audience base, our commitment to high quality and professionally produced content, and our expanding studio resources," said Erin Clift, Senior Vice President of Branded Experiences, AOL. "We're excited to be able to bring this kind of innovative opportunity and level of talent to our users and advertising partners."

UTA and Hirsch, Wallerstein, Hayum Matlof & Fishman represented Jennifer Lopez and Nuyorican Productions for this deal. Additional details on advertiser partnerships for Tiger Beat Entertainment will be announced soon.

About Believe Entertainment Group

Believe Entertainment Group is a digital entertainment company producing high profile content in partnership with elite talent and leading brands through a variety of digital outlets such as web, mobile, VOD, and social media.  Believe Entertainment Group recently announced a documentary-style show that will go behind the scenes with world-famous DJ/producer Tiesto called In the Booth, set to launch later this year, and in April launched The LeBrons, a new original, animated Web series with NBA star and two-time league MVP LeBron James and brand partners HP, Intel, Bing, Sprite and Nike, that premiered on YouTube and was distributed through LeBron's Facebook, Twitter, and a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG). In 2010, Believe Entertainment Group announced an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and announced the launch of MommyCast Latina, a first-of-its-kind, original HD Web show specifically for the Latina mom. Dan Goodman and William H. Masterson III, Co-Founders of Believe Entertainment Group, have launched previous digital entertainment projects including Seth MacFarlane's Cavalcade of Cartoon Comedy with Family Guy creator Seth MacFarlane and meinspace.com, an online effort to support Sacha Baron Cohen's Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as Burger King, Coca-Cola, Procter & Gamble, Priceline, Johnson & Johnson, State Farm and Microsoft among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Digital Broadcasting Group, Facebook, Twitter, iTunes, and more.  

About Nuyorican Productions

Founded by entertainer Jennifer Lopez and award winning producer Simon Fields, Nuyorican produces film, TV and online content.  Nuyorican, is in development on several film and TV productions that includes a partnership with 20th Century FOX, including the romantic comedy "Taming Ben Taylor," in which she will star as a top-notch real estate agent who wins over a rugged vintner; "Help" for ABC; "Sweet Little 15," which tells a young Mexican girl's coming-of-age story as she plans her Quinceanera; and the teen television comedy and book series, "Amigas Sweet 15 Club," which will follow five teens in Miami who run a Quinceanera (Sweet 15) business.   Nuyorican's current production, "South Beach Tow" for TruTV is the highest rated show ever for the network.

About Cambio

Cambio is an interactive online entertainment experience, connecting teens and young adults to their favorite celebrities and professionally-produced original content programs. This iconic destination fuses information, social interaction, exclusive video and compelling entertainment content together to bring our passionate audience from fans to friends. Cambio is a joint venture between AOL, Jonas Group and MGX Lab. For more information, visit www.cambio.com.

For more information:
Believe Entertainment Group
Gretchen Wagner, 917-716-6047, gwagner@believeent.com

Nuyorican Productions
Mark Young, mark@themedinaco.com

SOURCE Believe Entertainment Group



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