ENGLEWOOD CLIFFS, N.J., May 21, 2015 /PRNewswire/ -- Palmer's Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of their latest pregnancy ad campaign. Due this summer with her second child, Hewitt will bare her pregnant belly for the brand as the face of its trusted stretch mark products, including the Palmer's Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil, in ads launching in Fall 2015.
Jennifer Love Hewitt, a longtime Palmer's fan, has trusted the brand to keep her skin smooth and flawless throughout both of her pregnancies. Known for her roles in both TV and movie projects such as "The Client List," "Ghost Whisperer," "Criminal Minds," "Party of Five," and "I Know What You Did Last Summer," Jennifer will put her beautiful pregnancy on display in the Fall 2015 campaign. The shoot will pull the heartstrings in an ad campaign that celebrates soft, supple skin during pregnancy and the emotional bond between a mother and her unborn child.
"After the success I had using Palmer's through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers," said Hewitt. "These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way."
A favorite of celebrities and consumers alike, Palmer's is the No. 1 Stretch Mark brand in the U.S. The trusted stretch mark product line is designed for new and expectant mothers to help reduce the appearance of stretch marks from pregnancy or weight changes. Formulated with natural skin-loving ingredients like Cocoa Butter, Vitamin E and pure oils, Palmer's stretch mark products keep skin looking moisturized and smooth, and are also hypoallergenic, paraben-free, phthalate-free and dermatologist tested, ensuring healthy skin for a healthy pregnancy!
"When we found out that Jennifer Love Hewitt was a fan of Palmer's and wanted to work with us on our next campaign, we were overjoyed to have a star of her caliber embracing the Palmer's brand," said Jennifer Leonard, E.T. Browne Senior Product Manager. "Her genuine love of pregnancy and motherhood makes her the perfect fit to proudly showoff her pregnant belly on behalf of Palmer's. We're so excited for everyone to see the finished product!"
The ad campaign, featuring Hewitt and Palmer's – her pregnancy skincare must-have – will roll out in Fall 2015 in print and on television and radio.
About E.T. Browne Drug Co., Inc.
Founded more than 175 years ago as one of America's first skin care companies, E.T. Browne Drug Co., Inc. is a leader in treatment-oriented beauty products with its trusted Palmer's® brand. The name Palmer's® is synonymous with high-quality natural skin and hair care product lines including Cocoa Butter Formula, Shea Formula, Skin Success, Olive Oil Formula, Coconut Oil Formula and Eventone.