NEW YORK, March 7, 2011 /PRNewswire/ -- Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, welcomes Jennifer Risi as Executive Vice President, 360 Degree Media Influence and Director, Content Creation effective March 1. Based in the agency's New York headquarters, she will be focused on providing strategic counsel and direction on global media relations, brand innovation and CEO positioning. Risi will also work to create impactful content-rich campaigns that will help our clients to successfully navigate today's ever-changing global media environment.
Prior to joining Ogilvy PR, Risi served as Executive Vice President and co-founded the Global Strategic Media Practice at Weber Shandwick. During her tenure, she worked with many of the firm's top clients including Siemens, MAC AIDS Fund and Fresh Direct, and focused on global media relations, corporate positioning, CEO branding, crisis communications, corporate social responsibility and business-to-business strategy development. Risi also created VOICEBOXX™ – the firm's proprietary approach to securing speaking opportunities at global, national, regional and local speaking venues around the world.
"Jennifer's extensive experience in global strategic media relations and CEO positioning, combined with her close knowledge of the evolving media industry, present a unique blend of skills that are increasingly valuable with the changing communications landscape," said Kate Cronin, managing director of Ogilvy PR's New York office. "Her commitment to clients, creative problem solving and high-energy attitude is a perfect fit for the team, and we are extremely fortunate to have her on board."
With over 12 years of experience in global strategic media relations and brand innovation, Risi will be responsible for building on the success of Ogilvy PR's media relations offering and establishing an enhanced platform that will focus on enabling today's companies to become tomorrow's media channels.
When asked why she joined Ogilvy PR, Risi commented, "Ogilvy PR is giving me the opportunity to create a cutting-edge, innovative approach to content creation and media relations that we can bring to our global clients. Thanks to its integrated marketing structure, we have the ideal platform to successfully blend traditional, new, social and paid media platforms, in a way that is both creative and effective for our clients. The company's entrepreneurial spirit is truly stimulating and I am excited to hit the ground running."
Risi has received various industry accolades, such as PRWeek's "40 Under 40", and numerous client-driven awards including her work with Siemens which most recently received PRWeek's Business to Business Campaign of the Year as well as back to back SABRE award wins for Crisis Campaign of the Year and Rebranding Campaign of the Year.
Risi graduated from Barnard College with a bachelor of arts in psychology.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 30th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is a WPP company (Nasdaq: WPPGY, www.wpp.com) one of the world's largest communications services organizations. For more information, visit our Web site at www.ogilvypr.com.
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