LOS ANGELES, June 21, 2011 /PRNewswire/ -- The world's top-selling kitchen appliance, the Magic Bullet® blender, announces their innovative partnership with actress, author, comedian and mother, Jenny McCarthy and launch of the "Rescue Bullet," the first-ever Blue Limited Edition Magic Bullet® specifically designed for McCarthy's charitable organization, Generation Rescue. The "Rescue Bullet" idea was developed to raise funds for the organization that provides guidance and support for medical treatment which directly improves the quality of life for children living with Autism Spectrum Disorders and for all families in need. Part of the proceeds from each "Rescue Bullet" blender sold will be donated directly to Generation Rescue. (www.generationrescue.org).
"Our partnership with Jenny allows Magic Bullet® to leverage its worldwide popularity to generate much needed funds for an organization doing important work in the crusade to treat childhood autism," said Lenny Sands and Colin Sapire, Principals of Capital Brands, the developer and marketer of the Magic Bullet®. "We're inspired by Jenny's dedication to this cause and commitment to Generation Rescue, and we're honored to team with her to support her efforts."
The Blue Limited Edition 20-piece "Rescue Bullet" blender will launch and be available for purchase on Monday, July 18, 2011 on HSN (Home Shopping Network), where McCarthy will present and demonstrate LIVE. The product will also be available via the Magic Bullet Facebook page (facebook.com/magicbullettheofficialpage), website and select retail stores.
"We are grateful for this opportunity to raise awareness and funding for families with Autism," said Jenny McCarthy. "By purchasing a Blue Limited Edition Magic Bullet® consumers bring hope to families with Autism through Generation Rescue. We are thrilled to team up with Magic Bullet® on the 'Rescue Bullet' blender."
About Magic Bullet®:
A Capital Brands product, the Original Magic Bullet® continues to be the best-selling countertop appliance in the world. Capital Brands, LLC is a multi-channel direct retailer that sells product via TV, the Web and at Retail. The Capital Brands product line includes: The Original Magic Bullet®, Baby Bullet®, Bullet2Go™, Nutri Bullet™, Bullet Express Trio®, Back2Life® and Youthology®.
SOURCE Magic Bullet