NEW YORK, Dec. 14, 2015 /PRNewswire/ -- Global advisory, corporate development and executive search firm Jensen Partners has aligned with Context Capital Partners LP to launch Context Jensen Partners (http://www.contextjensenpartners.com). The new company will strategically address the obstacles faced by alternative asset managers who are focused on growing assets in an increasingly competitive fundraising environment.
Context Capital Partners ("Context"), a seeding firm focused on alternative investment strategies, is now a stakeholder in Jensen Partners ("Jensen"), which combines a customized, scientific approach with the proprietary 360° Investor Referencing MethodologyTM and advanced behavioral analytics to source and recruit leading capital-raising executives and provide strategic consulting services for clients. This trademarked methodology examines the asset-raising track record of every candidate that registers with Context Jensen Partners. It examines how a candidate raises money, and how efficiently he/she communicates as a marketer and understands his/her allocator's diversified portfolio. This methodology grants Context Jensen Partners' hedge fund and private equity clients access to an allocator's perceptions of exactly how a marketer understands its risk-adjusted returns and overall portfolio strategy.
Context Jensen Partners has become a key player in the alternative investment space at a time when the demand for institutional investor knowledge, sophisticated product expertise and effective business development professionals has never been greater. Through the partnership, Jensen will be better positioned to deliver intelligence on the investor mindset, improve placements and access operational support. The alignment also will allow the firm to expand its service offering and reach a broader network of asset allocators. In addition, the strategic relationship provides Context with an internal recruiter and consultant for the emerging and established managers it serves.
Context Jensen Partners has employed 16 people across the U.S. and Europe who are dedicated to market research, business development and candidate research. The company has tracked over 1,500 asset-raising moves across all alternatives in the U.S. and Europe over the last two years, enabling Context Jensen Partners to follow asset allocation trends. The firm currently has mapped over 5,000 pages of competitor intelligence, market-mapping every distribution organization within hedge funds, private equity, private fund groups, long-only asset managers, and prime brokerage—providing daily real-time information on distribution hiring at each of these firms. The research team at Context Jensen Partners is composed of eight professionals, and is continually growing its Big Data offering for clients by expanding the breadth and depth of its coverage in the alternative asset management space.
"We have helped funds raise billions of dollars through the placement of the right capital-raising candidates. Context Jensen Partners has an extensive track record of filling critical marketing and business development roles, case studies demonstrate the success of the professionals we have recruited. Some of these placements have resulted in multi-billion-dollar mandates and assets raised," said Sasha Jensen, CEO and Co-Founder of Context Jensen Partners. "We are dedicated to identifying and securing the most qualified individuals to raise capital for our clients, using proprietary techniques to mine data and monitor the broader industry in ways not possible for most competitors."
Jensen's business model departs from the typical candidate résumé database and peer references, relying instead on a broad base of deep relationships with investors which help the company identify candidates' total asset-raising track records. The firm also conducts rigorous face-to-face assessments to deepen the understanding of each candidate. Finally, Jensen undertakes an in-depth due diligence review, determining how each client defines success while taking into consideration performance benchmarks, culture and shared values. Through formal and informal follow-ups and performance checks, Jensen identifies the candidates who best embody the clients' objectives.
"Our methodology is designed to include the behavioral and professional profile of each candidate, going far beyond the surface metrics of skill evaluation and peer referrals used by other placement agencies," added Ms. Jensen. "Our analysis evaluates candidates from the perspective of the investor, allowing us to develop a more nuanced and deeper understanding of distribution capabilities and ensure successful, long-term placements."
Jensen has a long history of cultivating strong and wide-ranging relationships with the broader allocation community, and is now even better connected to investors through its partnership with Context, a seeding firm that has its own far-reaching ties to marketers.
"As a seeding firm that serves as a partner for fund managers, we embrace the new synergy with Jensen," said Ron Biscardi, Co-Founder and Managing Director of Context Capital Partners. "As partners to this vital advisory and recruitment organization, we now have the potential to identify a greater set of opportunities to grow the AUM of funds through the placement of human capital."
In 2013, Context launched Context Summits, the preeminent producer of events for the alternative asset management industry, which connects investors and fund managers through a focused, efficient and productive one-on-one meeting format. The establishment of Context Jensen Partners is Context's latest effort to serve the strategic needs of the alternative investment industry.
About Context Jensen Partners
Context Jensen Partners is a global advisory, corporate development and executive search firm that leverages its extensive relationships in the alternative asset management community to source and recruit leading capital-raising candidates. By combining a customized, scientific approach with our proprietary 360° Investor Referencing MethodologyTM and advanced behavioral analytics, we assist our clients in raising capital by identifying and securing the ideal human capital. Our success is the result of more than 50 years of experience focused on investigative pre-screening, intelligence-gathering and trend-following.
For more information about Context Jensen Partners, visit www.contextjensenpartners.com.
About Context Capital Partners
Context Capital Partners LP is a seeding firm focused on alternative investment strategies in the hedge fund, liquid alternatives mutual fund, and private equity fund markets. Through its unique approach to identifying, evaluating and overseeing highly differentiated and specialized funds, Context delivers edge as a full financial and operational ally for its fund managers.
Context seeks to identify opportunities in both liquid and illiquid markets, where there is a high likelihood of edge. These situations provide Context and its partners with the ability to invest in strategies and teams to which they would not otherwise have access. Since inception, seed deals led by Context have totaled approximately $300 million. Context-launched businesses include Context Summits, Context Asset Management, Context BH Capital Management, Context Liberty Bell, Titan Capital Management and Adams Business Credit.
For more information about Context Capital Partners, visit www.contextcp.com.
SOURCE Context Jensen Partners