Jeremy Darroch, Chief Executive of Sky, to Keynote at MIPTV 2010

PARIS, Feb. 9 /PRNewswire/ -- Jeremy Darroch, Chief Executive of Sky, the British home entertainment and communications company, will deliver a keynote address at MIPTV on Wednesday, April 14.

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Darroch has been at the forefront of Sky's transformation from a pay television company to a highly diversified business operating in the 20 billion pounds Sterling UK and Irish marketplace. During his keynote, he will discuss his plans for the company's future growth, and the central role of content and innovation in the context of a competitive and fast-moving marketplace.

"The combination of Jeremy Darroch's experience and the pivotal role of Sky in the evolving entertainment industry, will undoubtedly make for an absorbing keynote address which we are thrilled to host at MIPTV," says Laurine Garaude, Director of Reed MIDEM's Television Division.

Jeremy Darroch became Chief Executive of Sky in 2007, having joined the company as Chief Financial Officer in 2004.  He has spent his career in leading consumer facing businesses. He joined Sky from DSG (formerly Dixons Group), where he was Group Finance Director. Prior to DSG, he spent 12 years at Procter & Gamble in a variety of roles in the UK and Europe.  Jeremy Darroch is a non-executive director of Marks & Spencer, where he also chairs the Audit Committee.

Note to the editors:

About Sky

Sky operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland.  Over 9.7 million homes enjoy an unprecedented choice of movies, news, entertainment and sports channels. Sky continues to break new ground with its own portfolio of channels: Sky1 combines its commitment to UK production with the best of the US; Sky Arts continues to embrace new audiences as the UK's only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in multiplatform television news. Over 6 million Sky homes now enjoy the control and flexibility of Sky+ and over 2 million homes have already joined Sky+HD, which provides access to 37 dedicated HD channels.  Sky is also the UK's fastest growing broadband and fixed-telephony provider.

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel.

For further information about Reed MIDEM visit www.reedmidem.com

SOURCE Reed MIDEM