NEW YORK, July 17, 2015 /PRNewswire/ -- Kao USA Inc.'s Jergens® Skincare brand and global creative agency Arnold Worldwide announced today the launch of the "You're More Than Just A Pretty Face" integrated campaign. The first Jergens® master brand campaign, "You're More Than Just A Pretty Face" reminds women to care for one of their most underutilized beauty assets.
The new Jergens® campaign leverages a key consumer insight: women tend to spend the majority of their beauty time on their hair and face, but don't pay as much attention to the other 90% of their body. By visibly enhancing skin with every product, the Jergens® brand champions the notion that your body skin can be just as beautiful as your face and hair. The campaign also reminds women that Jergens® lotions are more than just moisturizers. The campaign launches with the brand's newest initiative, Jergens® Wet Skin Moisturizer, which sets out to change how women moisturize with a breakthrough formula that works on wet skin to absorb more moisture, faster.
"The Jergens® brand is rooted in creating innovative, visible skin enhancements that no other brand is able to offer," said Karen Frank, Vice President of US Mass and Global Skincare Marketing for Kao USA Inc. "We believe that your whole body is beautiful—and that the skin on your body is just as important as the skin on your face. With the 'You're More Than Just A Pretty Face' campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism, while also reminding them to make the most of their biggest natural beauty asset, their skin—without taking ourselves too seriously."
Jergens® Skincare partnered with actress and comedian Leslie Mann as a brand ambassador for the campaign. "We all have that honest friend who gives us the straight story about how we look. In this campaign, Leslie Mann is that wake-up call. She pops up in awkward, unpredictable places to say, 'Hey, what about the other 90% of your body?'" said Kate Murphy, EVP, Executive Creative Director at Arnold Worldwide. "We are so excited to partner with Leslie Mann on this campaign. She's not only beautiful, but her humor and approachable personality bring a modern approach to beauty."
The campaign will be brought to life through a series of television, print, digital and social elements in the United States and Canada. The first campaign print ads will run in various North American trade and weekly consumer publications starting in late July 2015, followed by television broadcast spots that will hit airwaves on August 24, 2015.
Arnold New York was appointed creative agency of record for Kao USA Inc. in April 2014.
About Arnold Worldwide
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. We are proud to represent a diverse portfolio of clients including Carnival Cruise Lines, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, Milk-Bone, New Balance, Ocean Spray, Progressive, PUR, Sanofi, Titleist, Tyson Foods, University of Phoenix and many other great brands. The agency is part of the Havas Creative Group, with offices in Boston, London, Madrid, Milan, New York, Prague, Sao Paulo, Shanghai, Sydney and Toronto. http://arn.com
About Kao USA Inc.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant-deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair®, and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.
Lisa Unsworth – 617.587.8242
SOURCE Arnold Worldwide