Jerome Bettis Delivers a New Game Plan for America

DiGiorno Pizza 'You Bettis Believe!' Sweepstakes Gives Americans An Opportunity To Challenge Their Taste Buds And A Chance To Win An Amazing Fantasy Football Draft Party

Jan 15, 2010, 08:00 ET from Kraft Foods

GLENVIEW, Ill., Jan. 15 /PRNewswire-FirstCall/ -- Football legend Jerome Bettis knows what it takes to win, and this winter he's teamed up with DiGiorno Pizza to deliver the ingredients to a successful game day party. With football playoff season in full swing and pizza top of mind for many fans, pizza lovers can enter the DiGiorno Pizza "You Bettis Believe!" Sweepstakes at facebook.com/digiorno for a chance to win an amazing Fantasy Football Draft Party hosted by Jerome Bettis! One lucky winner and his or her 10-person fantasy football league will head to Las Vegas for an unforgettable Fantasy Football Draft Party in August 2010.

Jerome Bettis knows what it takes to throw a winning game day celebration. His signature party tips include:

  • Get in the Game – Watching football is more fun when you have a favorite team. Even if their favorite teams aren't playing, your guests can get in the game with a door game like "Football Squares." Engage guests by having them guess final scores or points per quarter for each team.
  • Tackle Game Day Eats – Bring out the snacks (beware of the double dippers) at kickoff, the DiGiorno Pizza, brats and beans during halftime, and the cookies or brownies toward the fourth quarter (they'll help calm down the losing side).
  • Play to Win – The DiGiorno Pizza "You Bettis Believe!" Sweepstakes ends February 12, 2010. You and 10 friends could win a trip to Las Vegas for the ultimate Fantasy Football Draft Party with Jerome Bettis in August. Enter at facebook.com/digiorno.
  • Rate the Commercials – Commercials aren't just for bathroom breaks anymore. The commercials are sure to be the talk of the town the next day, so pick your favorites.

"We believe DiGiorno has the fresh baked taste of carry-out or delivery pizza," said Tom Moe, Director of Marketing for DiGiorno Pizza. "We've turned Jerome Bettis into a believer and we want pizza lovers from coast to coast to grab a slice and decide for themselves."

Fans can start to put successful ingredients into play right now with the free online Jerome Bettis Party Playbook on facebook.com/digiorno. Whether it's celebrating the playoffs, or hosting a fantasy football draft, DiGiorno Pizza is your go-to choice for fresh-baked taste.

Follow Jerome Bettis and enter the DiGiorno Pizza "You Bettis Believe!" Sweepstakes online at facebook.com/digiorno. For more information on the entire line of DiGiorno brand products, visit www.kraftfoods.com/DiGiorno.

About Kraft Foods

Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

— make today delicious —

SOURCE Kraft Foods



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