Jesse Young Betting Big on Face-to-face Sales
At a recent business owner seminar in Cape Town, South Africa, president of Credico Jesse Young held his own while explaining the reasons for his continued commitment to face-to-face sales.
NEW YORK, April 18, 2017 /PRNewswire/ -- The New-York based entrepreneur flew to the Western Cape to meet up with business partners and existing clientele, and to convince the country's next generation of budding entrepreneurs why they should launch a business within the face-to-face sales sector.
While some members of the audience disagreed with Mr. Young's staunch views on delivering offline sales in what they now believed was very much an online world, they listened to how he went 'all in' in an industry that few others have shown such a belief in.
Mr. Young claims that he has stuck to, and held, the same sustained vision of the sales and marketing industry for over 12 years. He concedes that there were times early on where his backing for the industry didn't look like it was going to pay off.
"At first it was a bit of a gamble for us. We believed in the recession-proof systems we had in place, but we were conscious of the fact that the majority of Fortune 500 companies wanted high customer lifetime values that were difficult for us to predict," said Young.
While only time may tell if the pipelines and systems employed by Mr. Young's business models are as 'recession-proof' as he suggests, the sales figures he divulged to the room certainly added an air of credibility to his assertions. One of his businesses, Credico, the self-proclaimed global leaders of outsourced sales, acquired a net figure of around 1,100,000 customers from just their South Africa operations back in 2016.
Naturally, this prompted a flurry of questions from current and prospective wide-eyed business owners. Mr. Young stated that he revealed the figures – which represented a 20 percent increase from the previous year to grow optimism within the face-to-face sales and marketing industry on a global scale.
Disputing accusations that the rise and popularity of digital marketing channels will continue to be a large obstacle standing in the way of Mr. Young's vision moving forward, the American investor stated, "as more companies turn to online channels to market themselves, the key differentiator for the successful ones will be their ability to maintain a face-to-face connection with customers now that digital avenues have become saturated and impersonal."
SOURCE Credico
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