NEW YORK, June 22, 2015 /PRNewswire/ -- For the first time ever, Jessica London embarks on an exciting and innovative collaboration with fashion and accessory designer Cherie Christmas to launch a capsule collection, Cherie. Created exclusively for Jessica London with product also available on fullbeauty.com, the Cherie collection is designed with versatility in mind to create the ultimate interchangeable wardrobe for today's modern and full-figured woman.
"For over 25 years, I've been designing and styling my own line of accessories, but this is the first time I've created a signature clothing line," says Cherie Christmas, Design and Fashion Consultant. "I'm so excited to be designing a collection that fits today's busy lifestyles. The pieces were inspired by my favorite wardrobe items that I've been collecting for 20 years. They are flattering and effortless for any full-figured woman to build a complete wardrobe."
Combining Cherie's fashion savvy and Jessica London's fit expertise in the plus size market, the retailer is producing versatile, must-have pieces designed for any woman's wardrobe. Inspired by the rich heritage of Marrakesh, bold prints and vibrant colors paired with quality fabrications and expert fit are the trademarks of each piece in this collection. The Cherie line unites modern and timeless designs with a hint of sexy.
Key pieces include printed tunics, easy tank dresses, tops with metal detailing, kimonos, a sleek jumpsuit and flowing wide leg pants. Relaxed silhouettes in soft fabrics play on an infusion of bright Moroccan inspired prints and colors in teal, cobalt blue, fuchsia, and tangerine. Christmas, the former CEO and Founder of MAXX New York brings back some of her favorite accessories including her statement tote and clutch. In addition to catalog exposure, Cherie's signature designs will engage the plus-size community with online lookbooks, incorporating videos with tips from Cherie on each one-of-a-kind piece. Price points will range from $36.99 - $144.99.
"At Jessica London, our mission is to provide the ultimate wardrobe options which allow full-figured women to look and feel their best each and every day," says Jessica London SVP Denise Schramm. "I am very excited to partner with Cherie to bring this unique fashion collection to the Jessica London customer and the entire full-figured community."
About FULLBEAUTY BRANDS
FULLBEAUTY Brands is the most trusted, comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman's®, Jessica London®, swimsuitsforall, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace offering a curated collection of the finest Brands, and thousands of products, the premier fashion and lifestyle destination for women sizes 12+.
SOURCE FULLBEAUTY Brands