Jet/Set/Go! With General Snus

RICHMOND, Va., July 4, 2012 /PRNewswire/ -- A weekend that began with the fun and excitement of a Maxim Splash Pool Party in Dallas Texas ended with a surprise private jet trip to Las Vegas for four Dallas residents.  Jason Moore, Brandon Olds, Bobby Jones and Gustavo Geraldes were the lucky winners of the General Snus Jet/Set/Go promotion.  Prizes for the winners included transportation on a private jet to Las Vegas, one night in the penthouse suite at the Palms® Casino Resort and dinner at the Marquee Club in the Cosmopolitan.

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"We are committed to providing consumers with experiences that are consistent with General Snus' brand values of quality and authenticity," according to Sr. Brand Manager Steve Abbot.

General is an authentic Swedish snus, crafted from a sophisticated blend of premium tobaccos using a unique GothiaTek® production process, ensuring the highest measure of quality. This smokefree and spit free tobacco is popular among white-collar professionals throughout Scandinavia, who place the pouch discretely under the lip.

Abbot added, "Promotions such as this allow adult consumers to learn more about what makes General the worlds #1 selling snus.  We are continuously excited at the prospect of introducing this relatively new category to some of the country's most influential tastemakers."

Adult consumers are encouraged to sign up for the exclusive General's Club to learn more about upcoming Maxim Pool Parties and the Jet/Set/Go promotion.  The General's club is an exclusive new on-line, member's only experience from General Snus.  Along with access to select VIP events, membership includes weekly offerings on popular, trend setting luxury goods.  Consumers can become members by following the link at www.Generalsnus.com.

About General Snus: General Snus, the world-wide leader, is a smokeless tobacco which has been enjoyed for more than 150 years.  General Snus is fresh, discrete and the ultimate in pure tobacco satisfaction. Go to www.Generalsnus.com to learn more.

About Swedish Match: Swedish Match develops, manufactures and sells market-leading brands in the product areas of snus, American moist snuff, other tobacco products (US mass market cigars and chewing tobacco) and Lights.  Some of our well-known brands in the US include General, Red Man, Timber Wolf, Longhorn, Garcia y Vega and White Owl.  For more information visit the website at www.SwedishMatch.com.

SOURCE Swedish Match