Jeulia Jewelry Celebrates 12 Years with "Pick Your Sparkle" Interactive Campaign Inviting Fans to Vote for its Most Iconic Design

In honor of its 12^th year, popular jewelry brand known for accessible luxury invites consumers to choose the designs that best represent the Jeulia brand and launches gothic romance collection

NEW YORK, Sept. 4, 2026 /PRNewswire/ -- Jeulia Jewelry, the brand redefining accessible luxury through exquisitely crafted engagement rings and ethically sourced fashion jewelry, is celebrating its 12^th anniversary with the launch of its "Pick Your Sparkle" campaign, running now through Sept. 13 at 7 p.m. PST. The interactive celebration invites jewelry lovers and longtime fans around the world to vote for one of 12 standout designs that best represent Jeulia's evolution for a chance to win an exclusive gift. Additionally, the campaign highlights how jewelry has shifted from being simply an accessory to becoming a powerful form of personal expression, with today's consumers gravitating toward customizable and meaning-filled pieces.

According to Jeulia's design team, several key trends are dominating fall's biggest looks. From dark romance aesthetics and dramatic gemstones to personalized pieces, this season's jewelry trends reflect a growing desire among consumers to wear pieces that tell a story.

"Over the past 12 years, our customers have been at the heart of everything we've crafted," comments Gavin, Jeulia's founder and owner. "From the pieces they've chosen to celebrate life's biggest moments to the trends they've embraced and helped inspire, our community has played an important role in shaping Jeulia's journey. As we celebrate this milestone, we wanted to give that community a voice by inviting them to help choose the designs that best represent our brand, while reflecting on how personal style and jewelry trends have evolved along the way. 'Pick Your Sparkle' is not simply a voting campaign but a celebration of the people, memories and moments that have made the past 12 years so meaningful."

Since 2014, Jeulia has continuously expanded its collections in response to changing consumer tastes and broader fashion trends. According to Jeulia's design team, one of the biggest shifts over the past decade has been consumers' desire for jewelry that tells a story. From personalized lockets and custom photo jewelry to meaningful motifs and charms, today's shoppers are looking for pieces that can be personalized and used as a form of self-expression.

Jeulia highlights five key trends that have influenced jewelry over the last decade, including:

• Jewelry with Meaning: Hearts, lockets, wings, moons and other symbolic motifs continues to resonate with shoppers looking for a deeper emotional connection to the pieces they wear. 
• Jewelry as Self-Expression: Consumers increasingly view jewelry as a reflection of their individuality, using distinctive designs to tell personal stories and showcase personal style.
• The Rise of Personalization: Customized pieces continue to grow in popularity, allowing people to commemorate milestones, relationships and meaningful life moments.
• Collectible and Layered Jewelry: Charms, stackable rings and layered necklaces have become increasingly sought after as consumers build collections that evolve over time.
• Bold and Alternative Styles: Consumers are embracing more expressive aesthetics, including statement jewelry, unconventional gemstones and gothic-inspired designs.

Newest Collection
As part of this broader evolution, Jeulia just launched its highly anticipated Until Death Collection, a gothic-romance inspired collection. Designed for those who embrace alternative fashion and dark romance, the collection taps into one of fashion's most emerging aesthetics. The collection is available now on Jeulia.com and includes 10 standout styles. Highlights include:

• Jeulia Until Death Gothic Black Rose Cross Coffin Ring ($109)
• Jeulia Until Death Black Coffin Cut Bat Wing Bridal Ring Set ($139)
• Jeulia Until Death Gothic Red Heart Bat Wing Sword Necklace ($109)
• Jeulia Until Death Purple Rose Cut Bat Wing Bridal Ring Set ($139)
• Jeulia Gothic Thorn Hexagon Black Rutilated Quartz Ring Set ($149)

To participate in the "Pick Your Sparkle", participants can simply visit Jeulia.com and tap the heart icon to vote for their favorite jewelry styles.* Individuals who enter their email address will receive 500 reward points instantly added to their account and one entry into the anniversary gift drawing.**

For more information about Jeulia Jewelry, visit Jeulia.com or follow along on Instagram, TikTok and Facebook.

About Jeulia Jewelry
Jeulia Jewelry is a global jewelry brand known for creating beautifully crafted pieces that combine meaningful design, innovative artistry and everyday elegance. Offering a wide selection of engagement rings, bridal jewelry, personalized designs, fashion-forward collections, and statement accessories, Jeulia delivers accessible luxury without sacrificing quality, craftsmanship, or style. Visit Jeulia.com to learn more. 

*Multiple selections are allowed. Votes are collected to better understand customer preferences and do not determine giveaway prize contents.

**12 winners will be selected at random following the conclusion of voting. Winners will be announced on Jeulia's official website within seven working days after the campaign ends. Selected winners will be asked to share photos or videos of their anniversary gift on Instagram, tag @jeuliajewelry, and include #Jeulia12thAnniversary in accordance with campaign guidelines.

SOURCE Jeulia Jewelry