BIRMINGHAM, England, June 8, 2012 /PRNewswire/ --
Pandora jewellery honours the works of Britain's armed forces as part of a new collaboration with ABF The Soldier's Charity.
Available now at the Jewel Hut, the Pandora British Rose Charm symbolises the hard work, courage and patriotism of British soldiers - and 15% from each sale will go directly to the charity.
Following the armed forces' role in representing our country during the Diamond Jubilee celebrations, by taking part in a parade and flypast to mark the special event, the British Rose Charm is showcased as part of the Pandora jewellery 'Best of British' collection.
The stunning charm (product code 790897EN07) costs £40 and is crafted in sterling silver with red enamel petals. Whether the cause is personal to you or you simply admire the rose design and its worthy cause, the British Rose Charm makes a fine addition to any Pandora collection and adds a further patriotic appeal to the 'Best of British' category.
The charm launches Pandora's partnership with the charity, which became the official Soldiers' Charity in 1944, as a cause it considers especially important to the brand and its customers.
Pandora jewellery has created the charm with the intention that it will become a symbol of pride and celebration for our British Armed Forces. It follows previous charitable collaborations such as its partnership with Breakthrough Breast Cancer.
There is an abundance of reasons to celebrate British heritage this year, with the recent Diamond Jubilee celebrations preceding the upcoming London 2012 Olympics. With over 40 brands available on the website, Pandora is just one of the signature Jewel Hut brands to have created a selection of pieces to commemorate the year.
As well as the British Rose Charm bead, the 'Best of British' range from Pandora jewellery includes a London bus, classic Union Jack, and colourful Murano glass items in celebratory red, white and blue.
Meanwhile, official Olympic 2012 jeweller Links of London stocks a vast selection of items celebrating the upcoming Games, while distinctively 'British' charms are available from Swarovski's collection including Union Jack shoe, bag and car charms. Also, hit brand Tresor Paris has produced an exclusive Britannia bracelet in red, white and blue, available only at The Jewel Hut.
For more information on Pandora jewellery and to view its 'Best of British' collection, visit the Jewel Hut today at http://www.thejewelhut.co.uk.
Notes to Editors
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SOURCE The Jewel Hut