Jewelry Designer Alex Woo Launches First Platinum Design For Sale Online; Proceeds To Benefit Haagen Dazs® Loves Honeybees Program
Jun 29, 2015, 12:21 ET
NEW YORK, June 29, 2015 /PRNewswire/ -- In conjunction with Platinum Guild International USA (PGI-USA) jewelry designer Alex Woo is pleased to announce the launch of her newest Little Activist Icon, a platinum beehive and honeybee pendant. Renowned for her signature fine jewelry collections and charitable efforts, Woo collaborated with two-time EMMY® Award winning costume designer Lyn Paolo to design this platinum piece that will support the Haagen Dazs® Loves Honey Bees program. This marks Woo's first venture in platinum and is a limited edition design for 2015.
PGI-USA's partnership with Lyn Paolo, a personal lover of platinum jewelry, introduced her to a variety of jewelry designers, including Woo. The two discovered a shared passion for saving the honeybees, which generated the idea for this Little Activist Icon. Designed in platinum to capture the everlasting dedication to the cause, the Icon is accented with fancy vivid yellow diamonds and hangs from a diamond cut platinum chain and retails for $1898. The pendant is currently being sold at http://www.alexwoo.com/limited-editions/charity/little-activist-beehive-in-platinum-with-yellow-diamonds.html and proceeds will go to the Haagen Dazs® loves Honeybees program.
Of the collaboration, Paolo says, "Being an avid gardener and loving nature as I do, it is a natural link for me to also love bees. I think the partnership to raise monies for our wonderful tiny friends is an organic one and it was such a pleasure to work with Alex on this amazing project. Making it in platinum makes it a special keepsake."
"All my designs are symbolic so it was such a pleasant surprise that Lyn and I both shared the same interest in helping save the Honeybees," says Woo. "This became our inspiration for our Little Activist Beehive. My fine jewelry collection is classic, personal, and wearable everyday, so it was exciting to be creating this new pendant in platinum, as it still captures the essence of all my trademark Little Icons, but in a luxurious new way."
To kick off the launch, Poshly Giveaways by PEOPLE is offering one lucky People.com reader the chance to win one of the pendants. Users can enter at http://poshly.com/giveaway/platinum-honeybee-necklace.
For more information, please contact Amanda Tropila at [email protected].
Follow Lyn Paolo at https://twitter.com/LynPaolo
Follow Alex Woo at https://twitter.com/alexwoonyc
About Alex Woo:
Alex Woo is an award-winning jewelry designer based in New York City, whose work delicately balances the trendy "must have" with classic style. With a workshop located in the heart of Rockefeller Center and an eponymous collection of jewelry, Alex has since become one of the most recognized jewelers amongst a new generation of designers.
For more information, please visit www.alexwoo.com.
About Lyn Paolo:
Lyn Paolo is an award-winning costume designer. She is currently working on the hit ABC series "Scandal" starring Kerry Washington. Paolo also recently finished her fourth season on the Showtime Series "Shameless" starring William H. Macy. Paolo's additional credits include "ER," "The West Wing," "LA Confidential" and "Homefront," for which she won two EMMYÒ awards. She is also currently costume designing the John Wells directed film "Adam Jones" starring Bradley Cooper, Emma Thompson and Sienna Miller.
About Platinum Guild International (PGI):
Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit:
PGI-USA's consumer site: www.preciousplatinum.com
PGI-USA's press site: www.pgi-press.com
PGI-USA's Facebook page: www.facebook.com/jewelryplatinum
Photo - http://photos.prnewswire.com/prnh/20150629/226561
SOURCE Platinum Guild International
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