KNOXVILLE, Tenn., June 1, 2016 /PRNewswire/ -- Jewelry Television (JTV), the leading omni-digital retailer dedicated to the jewelry and gemstones industry announced sales growth of 17% in the first quarter of 2016, fueled by an increase in core customers, which grew 19% from the same period last year, resulting in a total active customers record for the brand.
JTV's 17% sales growth outpaced total retail sales, which only grew at 2.2%.*
JTV reported two-year sales growth of 42.8% in Q1 2016, driven largely by the organization's "omni-digital" strategy, which focuses on improving and building customer engagement through its unique digital touch points.
"JTV's sales growth continues to reinforce that our 'omni-digital' strategy is resonating with consumers," said Tim Matthews, Chief Executive Officer, JTV. "By elevating the customer experience and deploying the right digital tactics to reach customers, we have capitalized in market conditions that have been unkind to traditional retailers."
The brand announced Q4 2015 sales growth of 13.6% earlier this year.
*SOURCE: U.S. Census Bureau News, Quarterly Retail E-Commerce Sales 1st Quarter 2016
About Jewelry Television®: Jewelry Television® (JTV) is the leading retailer of jewelry and gemstones in the United States. Privately-held with a proven 23 year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including broadcasting live programming 24 hours a day, seven days a week to 86 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust social media presence. As part of its commitment to the development and distribution of educational content and consumer satisfaction the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. The company's website, JTV.com, is one of the largest jewelry e-commerce websites in the country according to Internet Retailer's Top 500 list for 2015. Visit JTV.com for more information or socially connect with JTV at: Facebook, Twitter, LinkedIn and Instagram.