NEWPORT BEACH, Calif., June 25 /PRNewswire/ -- PowerDirect Marketing announces the appointment of Jim Gillen to VP of Business Development for its Front-door Media and Marketing Services division.
Mr. Gillen comes to PowerDirect with extensive experience working with national advertisers and advertising agencies. His tenure with Cox Target Media/ValPack included development of customer acquisition and retention programs for clients such as Sears, Target, and Enterprise Rent-A-Car.
Prior to joining PowerDirect, Mr. Gillen served as CEO of an innovative, multichannel media and public relations firm. His clients included those from the retail, consumer packaged goods, and direct response categories, as well as nonprofit organizations such as Mothers Against Drunk Driving. Among his major accomplishments are the creation of two nationally aired television series that were utilized as additional advertising channels by several of his key national advertisers, as well as the development of a high profile public relations campaign for Mothers Against Drunk Driving that resulted in life saving "Interlock" legislation being signed into law in the state of Florida in 2008.
"Advertisers today need something to set them apart from the clutter of marketing messages that consumers are bombarded with through traditional channels. PowerDirect does exactly that through the 'Science of Front-door Marketing' and I am excited to be part of this unique, unparalleled solution," Mr. Gillen states.
Mike Hiskett, VP of Sales at PowerDirect, comments," Jim joins our team with a variety of valuable category experience, and we are thrilled that someone with his knowledge of national accounts is joining our team."
PowerDirect is the market leader in "Scientific Front-Door Marketing." The company's services include Jumbo Specialty Door hangers, PowerShopper™ Co-op Polybags, PowerSampling™ Sample & Coupon Delivery, Real-Time Personalization™ (RTP) and Targeted Direct Mail. PowerDirect utilizes targeted consumer profiling and geo-targeting, provides nationwide distribution, and offers guaranteed delivery auditing via GPS technologies. PowerDirect's clients include major advertising agencies and Fortune 500 companies including Verizon Wireless, Kohl's and McDonald's. For more information about PowerDirect, please contact firstname.lastname@example.org.