JinJa Birkenbeuel Named to NSBA Leadership Council

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Mar 05, 2019, 10:20 ET

CHICAGO, March 5, 2019 /PRNewswire/ -- JinJa Birkenbeuel, Chief Executive Officer, Birk Creative, and founder, The Honest Field Guide Podcast, Chicago was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation's oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Birkenbeuel, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C. Birkenbeuel will be focusing her efforts on two councils, the Small Business Technology Council (SBTC), and the Economic Development Council.

The Honest Field Guide podcast is recorded in the Midwest at Stomping Ground Studios and produced by Birk Creative, a creative brand strategy, media, technology and professional training company. Birk Creative has been advising global tech and retail giants, authors, celebrities and small business for over twenty years to find gaps, see beyond blindspots in order to help bring their brands to life and connect with the right customers.

"As a small-business owner, serial entrepreneur and a woman-owned business at that, I see daily the impact of advocating, sponsoring and speaking out for small businesses–online and offline–especially when it comes to laws and regulation," stated Birkenbeuel. "Joining NSBA's Leadership Council will enable me to take our collective small-business message to the people that need to hear it most: Congress."

JinJa was on the founding team that established the platform and strategy for Google Inc.'s national Digital Coaching Program, created to train underrepresented and marginalized American businesses, which include women-owned, to succeed online. JinJa is also is one of the forty women that founded the first institute for women entrepreneurs in the United States: The Women In Entrepreneurship Institute at DePaul University. She also serves on the board of Directors for the Jewish-Black Business Alliance, an organization that is founded on the legacy of the American Jew's advocacy of Black Americans during the Civil Rights Era. JinJa is an investor in Journey Foods, one of America's only Black-owned and founded food industry start ups, and is an advisor to Australia-based, and woman-owned Pax Republic. JinJa Birkenbeuel is also the founder of a new startup for entrepreneurs and small businesses, The Honest Field Guide Podcast and CEO of Birk Creative, a brand strategy and management consulting agency founded in 1997. She launched her Americana Country band Utah Carol like a business in 1995 whose songs can be heard in major motion films and is an Apple iBook Publisher for small businesses and public sector agencies through her digital book publishing company Birk Digital. Find @birkcreative everywhere on social.

Birkenbeuel joined the NSBA Leadership Council as part of her efforts to raise awareness and tackle the many critical issues facing small business which include knowledge about and exposure to revenue-generating technology and ideas, digital branding, technology education, automation and how it will impact small business and finally how the Affordable Care Act is severely impacting small business. The NSBA Leadership Council is focused on providing valuable networking between small-business advocates from across the country while ensuring small business a seat at the table as Congress and regulators take up key small-business proposals.

"I am proud to have JinJa Birkenbeuel, CEO of Birk Creative as part of our Leadership Council," stated NSBA President and CEO Todd McCracken. "She came to us highly recommended and I look forward our coordinated efforts for years to come."

Birk CreatIve helps its clients find their blind spots and gaps in their brand strategy so they can connect their business processes to desired outcomes. Birk Creative is comprised of a creative and distributed team of divergent thinkers that can unlock business opportunities you didn't know existed, and transform your mindset about how to win customers and their attention.

You can hear JinJa share tips about small business strategy with technology each Saturday at 9am central on WVON1690 AM in Chicago on Micae Brown's the Urban Small Business Roundtable.

To learn more about Birk Creative, visit https://www.youtube.com/user/birkdesign, http://www.birkcreative.com and follow the company on LinkedIn https://www.linkedin.com/company/birk-creative, http://www.Instagram.com/birkcreative and http://www.Twitter.com/birkcreative.

Media contact:
JinJa Birkenbeuel
312-834-7339

SOURCE National Small Business Association